Commercial real estate leads: companies researching office, retail and industrial space
Before a company calls a tenant rep, someone there reads about office leases, warehouse space and what an expansion will cost. These are the companies researching commercial space right now.
What are commercial real estate leads?
Commercial real estate leads are companies, owners and investors who may lease, buy, sell or finance commercial property, bought by tenant reps, leasing brokers, landlords, developers and CRE lenders. Intent-based CRE leads are people at US companies whose recent reading is about office space, office leases, expansion, warehouse or retail leasing, or CRE financing, delivered with their company's headcount, headquarters and contact details. Unlike a listing inquiry, which arrives after a tenant has picked a property, or an owner database, which shows who holds a building but not what they plan, these people are reading about space now, often before they've hired a broker.
Companies researching leases, space and CRE finance
Lease events are predictable on paper and invisible in practice. A company's lease is up next year, it has hired a lot of people, or its warehouse is full, and the first sign is an operations or finance lead reading about office leases, expansion and buildouts. Brokers who see that early win the mandate; the rest see it when the space comes on the market.
We count the people researching space, leasing and CRE financing every day, with their company's size and headquarters. Tenant reps can keep to growing companies in their market, landlords and developers can reach companies reading about the kind of space they have, and lenders can reach owners researching CRE loans.
| Topic | Category | People researching (US) |
|---|---|---|
| Retail Lease | Commercial Properties | 75,903 |
| Office Space | Commercial Properties | 54,154 |
| Commercial Real Estate (CRE) | Commercial Properties | 49,451 |
| Office Expansion | Commercial Properties | 22,178 |
| Warehouse Space Leasing | Commercial Properties | 12,666 |
| Office Lease | Commercial Properties | 7,803 |
| Commercial Real Estate Financing | Commercial Lending | 7,026 |
| Commercial Real Estate Brokerage | Real Estate Agencies | 4,434 |
As of November 13, 2026. People in the US researching each topic on that day, counted exactly; the page checks for a new day every hour. People often research several topics, so the rows overlap: the total above counts each person once. A lane keeps a rolling 14-day window, so it also holds people from earlier days.
Ways to buy commercial real estate leads
The common ways to buy commercial real estate leads, side by side. Third-party prices come from each seller's own pages or a named industry source, checked November 2026 and linked below; where nobody publishes a figure, the row says how the price is set.
| Way to buy | Price | Exclusivity | Contact data included | Timing | Contract or subscription |
|---|---|---|---|---|---|
| Intent leadsPeople researching your topics, which you export yourself | 10¢ falling to 5¢ per lead; counts and samples free | Not exclusive, but no form fill is split among buyers | Name, title, company, business and personal email, mobiles with do-not-call flags, LinkedIn | Researched in the last 14 days; new people every data day | None: prepaid balance, top-ups from $250 |
| Property owner databasesSubscriptions listing who owns each building, with debt and sale history | Reonomy plans start at $400 a month1 | Not exclusive: every subscriber can pull the same owners | Owner entities and the people behind them, with phones and emails where found | No sign the owner wants to sell, refinance or lease | Monthly or annual plans |
| Listing inquiriesMessages from tenants and buyers about properties on listing sites | Part of a listing or advertising package, not sold per lead | Goes to the broker or landlord marketing that property | The inquirer's name, email and message | After the tenant has found a specific property | Advertising packages set by each platform |
| Cold-call lists by submarketTenants in a building, park or submarket, built by hand or bought | Staff time, or per record from a data vendor | No: every broker in the market works the same tenants | Company, suite and main phone; named contacts vary | Lease dates if you have them; no sign of intent | None, or a data plan |
- Reonomy, Pricing, as of November 2026.
Who uses commercial real estate leads
Tenant rep and leasing brokers
Companies starting to look for space, before they've signed with a broker.
Landlords, developers and coworking operators
Companies researching the kind of space you have, in your market.
CRE lenders and investment sales brokers
Owners and investors researching financing or selling commercial property.
Every field we have, at one price per person
Name, job title, company and website, business email with its validation status, personal email, every mobile we have with its own do-not-call flag, direct and company phones, LinkedIn, department, title and employer history, schools, home city, age, gender, household income, net worth, homeowner, married and children at home, the company's size, revenue, NAICS and SIC codes and address, and why they're here: the topics they researched or the pages they visited. The same fields in the dashboard, the CSV, the API and the webhook.
Every field, by group 70 in all
Who they are33
- First Name
- Last Name
- Job Title
- Seniority
- Standard Title
- Department
- Job Function
- Sub-departments
- Headline
- Title History
- Employer History
- Education
- LinkedIn Connections
- Company
- Website
- Industry
- NAICS
- SIC
- Employees
- Employee Range
- Revenue
- Revenue Range
- Company Address
- City
- State
- Company ZIP
- Company Country
- Company Description
- Photo
- LinkedIn Headline
- Current Title (LinkedIn)
- Current Company (LinkedIn)
- Location (LinkedIn)
Home and household11
- Home City
- Home State
- Home ZIP
- Home Country
- Age Range
- Gender
- Household Income
- Net Worth
- Homeowner
- Married
- Children at Home
How to reach them12
- Business Email
- Email Status
- Personal Email
- Mobile
- Mobile on DNC
- Direct Phone
- Company Phone
- Company LinkedIn
- X (Twitter)
- GitHub
- All Mobiles
Why they're here9
- Intent Topics
- Intent Score
- Last Active
- Visited Page
- Visited At
- Lane
- Keywords Matched
- Intent Strength
- First Seen
The ID that lasts5
- Exported
- Seen Before
- Suppressed
- Lead ID
- Person ID
Aim it at the people you can serve
Every lane takes the same filters as Search, so you only pay for people at companies you can sell to. For this market, these matter most:
- HQ city or state, or a radius, for your market.
- Employee count, so a 10-desk need and a 200-desk need reach the right team.
- Operations, finance, real estate and facilities titles, plus owners and CEOs.
- Leave out customers, open deals and anyone already in your CRM with an exclusion list.
- Require a mobile, a mobile that isn't on do-not-call lists, or a business email.
- Set the minimum intent strength: low, medium or high.
Pay per lead, only when you export
100% usage-based: pay per lead, no subscription. From 10¢ a person, falling to 5¢ as your month grows, with no seats or contract: add funds to a prepaid balance and spend them on any lane.
Intent leads
Charged once a month per person, however many of your lanes find them.
| People this month | Each |
|---|---|
| First 2,500 | 10¢ |
| 2,501 – 7,500 | 8¢ |
| 7,501 – 20,000 | 6.7¢ |
| Above 20,000 | 5¢ |
10,000 in a month cost $817.50; 50,000 in a month cost $2,987.50. Only the people inside each band get its price. More than 100,000 a month? Talk to us.
Free before you buy
Size the market and check who's in it at no cost.
- Daily counts for every lane and every topic.
- Samples of the people in a lane, before you export.
- Quotes on every export, shown before you pay.
- Exclusion lists, so you never pay for people you already have.
- API, webhooks and CSV on every account.
Set it up in 3 steps
- 01
Add the topics
Create a free account and start a lane with topics such as “Commercial Real Estate (CRE)”, “Office Space” and “Office Lease”. Or describe what you sell and pick from the topics we suggest.
- 02
Narrow it to your market
Keep your metro by radius, companies with the headcount you lease to, and owners, CFOs and operations leaders.
- 03
Export, or have them sent
Check the count free every day. Export a CSV when it looks right, pull leads through the API, or have each new person sent to your CRM by webhook.
How to work commercial real estate leads
- 01
Read the topic as the stage
Office Expansion means growth, Office Lease often means a renewal decision, Warehouse Space Leasing means operations is full, and CRE Financing means an owner or investor. Give each its own lane and its own first message.
- 02
Match headcount to your inventory
Filter by employee count so the companies you contact fit the space you have or the deals you work. A tenant rep doing small office deals and a landlord with a big-box warehouse need very different lists.
- 03
Lead with submarket data
A one-page comparison of asking rents, concessions and available space near their current office is the offer tenant reps have always used, because it's genuinely useful before any decision.
- 04
Reach the CFO and the operations lead
Space decisions involve the money and the people who'll use it. Each lead has title and department, so export both from the same company and write to each about their part.
- 05
Diary the lease date
When someone replies, ask when the lease ends and what notice it needs. Put a reminder well ahead of that notice date; the broker who's there first, with options, usually gets the mandate.
Cadence
Export every two weeks for your metro. Send the submarket comparison in week 1, follow up by phone or LinkedIn in week 2, then a short market update each quarter. Lease decisions run long, so every company that answered stays on a reminder tied to its lease date.
SubjectOffice rents near {company} in {submarket}
Hi {first name}, I put together a one-page snapshot of office space around {submarket}: what's available near you, current asking rents and the concessions landlords are giving this year. If {company} has a lease decision coming up in the next couple of years, I'd be glad to send it over and walk through your options. No commitment, just data. {name}, {brokerage}
Commercial real estate leads questions
How counts, targeting and prices work for commercial real estate leads. The lanes guide covers keywords, filters and strength in detail.
How much do commercial real estate leads cost?
100% usage-based: pay per lead, no subscription. Intent Leads charges 10¢ per lead for the first 2,500 in a month, then 8¢ up to 7,500, 6.7¢ up to 20,000 and 5¢ after that, from a prepaid balance. Counts and samples are free, and each person is charged once a month however many of your lanes find them. Other ways to buy them, as of November 2026. Property owner databases: Reonomy plans start at $400 a month. Listing inquiries: Part of a listing or advertising package, not sold per lead. Cold-call lists by submarket: Staff time, or per record from a data vendor.
Are these companies moving?
They're researching leases, space, expansion or CRE finance. Some are moving, some are renewing and some are comparing. The strength score shows who is researching most.
Are CRE leads exclusive?
No. Any broker could approach the same company, but these aren't inquiries on a listing that the listing broker already holds. They're tenants and owners researching space before they've engaged anyone, which is the moment tenant reps work hardest to reach.
How fresh are the commercial real estate leads?
The counts on this page are for November 13, 2026, the latest data day. Each company researched space, leasing or CRE finance in the last 14 days, and every data day brings new ones. Since leases are decided months ahead, a regular export catches companies well before their notice dates.
Can I target one city or submarket?
Yes. Use a radius around a ZIP code, or pick a city or state for the company's headquarters or for where the person lives.
Do the leads include phone numbers?
On November 13, 2026, 170,430 of the 221,546 people researching office leases, warehouse space and commercial real estate (77%) had at least one mobile number. Yes, where we have them. Each lead carries every mobile we hold, each with its own do-not-call flag, plus a business email with its validation status and a personal email. That's a direct line to the CFO or office lead, not the building's front desk.
Are investors and owners included?
Yes, when they research CRE topics such as financing or selling commercial property. Use title and industry filters to keep them apart from tenants.
Do I get property or lease details?
No. You get the person, their company and the topics they researched, with emails and mobiles. We don't supply property records, owner entities or lease dates.
Keep exploring
Leads for nearby markets
Lead lists by ICP
Guides and comparisons
- What is intent data?Intent data shows which people and companies are researching a topic right now. How B2B buyer intent data is collected, scored and priced, and how to use it.
- ZoomInfo pricing in 2026: plans, credits and what a contact costsZoomInfo pricing in 2026: free Lite, quoted annual plans, $0.38 self-serve credits and a $33,500 median contract, with the cost per contact worked out.