Roofing leads: homeowners researching a new roof
Nobody replaces a roof on impulse. Homeowners read about replacement costs, materials and roofers first. These are the people researching a new roof right now.
What are roofing leads?
Roofing leads are homeowners who may need a roofer soon, bought by roofing contractors to fill their schedule. Intent-based roofing leads are people in the US whose recent reading is about roof replacement, roofing services or materials such as asphalt shingles, identified from that research and delivered with a name, contact details, home ZIP and homeowner status. Unlike marketplace leads, nobody filled in a quote form, so there's no single request racing to three or four roofers at once; unlike a bought homeowner list, everyone on it showed interest in a roof within the last two weeks.
Homeowners researching roofs
Roofing work comes in two shapes: storm work, which every roofer chases at once, and planned replacements, where a homeowner with an old roof starts reading about shingles, costs and how to pick a roofer. Planned jobs carry better margins and come in all year.
We count people researching roof replacement every day and attach their home ZIP, homeowner status and income band. A roofer can keep to owners within driving distance and leave out people who can't hire them.
| Topic | Category | People researching (US) |
|---|---|---|
| Roofing | Roofing | 28,867 |
| Roofing Services | Roofing | 13,431 |
| Roof Replacement | Roofing | 11,060 |
| Residential Roof Replacement Services | Roofing | 6,542 |
| Asphalt Roofing | Roofing | 5,989 |
As of November 13, 2026. People in the US researching each topic on that day, counted exactly; the page checks for a new day every hour. People often research several topics, so the rows overlap: the total above counts each person once. A lane keeps a rolling 14-day window, so it also holds people from earlier days.
Ways to buy roofing leads
The common ways to buy roofing leads, side by side. Third-party prices come from each seller's own pages or a named industry source, checked November 2026 and linked below; where nobody publishes a figure, the row says how the price is set.
| Way to buy | Price | Exclusivity | Contact data included | Timing | Contract or subscription |
|---|---|---|---|---|---|
| Intent leadsPeople researching your topics, which you export yourself | 10¢ falling to 5¢ per lead; counts and samples free | Not exclusive, but no form fill is split among buyers | Name, personal email, mobiles with do-not-call flags, home city and ZIP, homeowner, income | Researched in the last 14 days; new people every data day | None: prepaid balance, top-ups from $250 |
| Shared marketplace leadsAngi, HomeAdvisor, Networx, Thumbtack: one homeowner request, several roofers | $14–$100 per lead at Networx; Angi and HomeAdvisor price by task and ZIP and don't publish it123 | Shared: Networx sends a lead to up to 4 contractors, and HomeAdvisor bills each lead whether or not you win the job | Name, phone, email, address and the job as the homeowner described it | Real time; the first roofer to call usually gets the inspection | Prepaid credits or a monthly fee; Networx has no long-term contract |
| Exclusive calls and live transfersPay-per-call networks route a homeowner's call to one roofer | $85–$550 per call at Service Direct; from $79.85 per call at ResultCalls45 | Exclusive: each call goes to one roofing company | A live phone call; you take the details yourself | Live, while the homeowner is on the line | No setup fee or term contract at either; you set a budget |
| Aged leads and homeowner listsOld quote requests resold cheaply, or property-owner records | About $0.25–$1.50 per aged roofing lead; homeowner lists from $0.06 per record67 | Aged leads are shared and were usually called before; lists go to anyone who buys them | Aged: the original form fields. Lists: name and mailing address, phone as an add-on | Weeks or months after the homeowner asked, or no signal at all for a list | Prepaid orders with a minimum, such as $50 or $100 |
- Networx, Networx leads, as of November 2026.
- HomeAdvisor, How it works for pros, as of November 2026.
- Service Direct, Pay per lead costs by industry, as of November 2026.
- ResultCalls, Roofing leads, as of November 2026.
- Aged Lead Store, Roofing leads cost guide, as of November 2026.
- Melissa, Property owners mailing list pricing, as of November 2026.
Who uses roofing leads
Roofing contractors
Planned replacements in your service area, not only storm work.
Gutter, siding and window companies
Homeowners redoing the roof are often redoing the outside of the house.
Solar installers
A new roof is the best time to add panels.
Every field we have, at one price per person
Name, job title, company and website, business email with its validation status, personal email, every mobile we have with its own do-not-call flag, direct and company phones, LinkedIn, department, title and employer history, schools, home city, age, gender, household income, net worth, homeowner, married and children at home, the company's size, revenue, NAICS and SIC codes and address, and why they're here: the topics they researched or the pages they visited. The same fields in the dashboard, the CSV, the API and the webhook.
Every field, by group 70 in all
Who they are33
- First Name
- Last Name
- Job Title
- Seniority
- Standard Title
- Department
- Job Function
- Sub-departments
- Headline
- Title History
- Employer History
- Education
- LinkedIn Connections
- Company
- Website
- Industry
- NAICS
- SIC
- Employees
- Employee Range
- Revenue
- Revenue Range
- Company Address
- City
- State
- Company ZIP
- Company Country
- Company Description
- Photo
- LinkedIn Headline
- Current Title (LinkedIn)
- Current Company (LinkedIn)
- Location (LinkedIn)
Home and household11
- Home City
- Home State
- Home ZIP
- Home Country
- Age Range
- Gender
- Household Income
- Net Worth
- Homeowner
- Married
- Children at Home
How to reach them12
- Business Email
- Email Status
- Personal Email
- Mobile
- Mobile on DNC
- Direct Phone
- Company Phone
- Company LinkedIn
- X (Twitter)
- GitHub
- All Mobiles
Why they're here9
- Intent Topics
- Intent Score
- Last Active
- Visited Page
- Visited At
- Lane
- Keywords Matched
- Intent Strength
- First Seen
The ID that lasts5
- Exported
- Seen Before
- Suppressed
- Lead ID
- Person ID
Aim it at the people you can serve
Lanes take household and location filters as well as topics, so you only pay for people you can serve. For this market, these matter most:
- A radius around your yard, or the ZIP codes you cover.
- Homeowner yes.
- Household income or net worth, for premium materials such as metal or slate.
- Home state, city, ZIP codes, or a radius around a ZIP code.
- Homeowner, household income, net worth, age range, married and children at home.
- Require a mobile, or only mobiles that aren't on do-not-call lists.
Pay per lead, only when you export
100% usage-based: pay per lead, no subscription. From 10¢ a person, falling to 5¢ as your month grows, with no seats or contract: add funds to a prepaid balance and spend them on any lane.
Intent leads
Charged once a month per person, however many of your lanes find them.
| People this month | Each |
|---|---|
| First 2,500 | 10¢ |
| 2,501 – 7,500 | 8¢ |
| 7,501 – 20,000 | 6.7¢ |
| Above 20,000 | 5¢ |
10,000 in a month cost $817.50; 50,000 in a month cost $2,987.50. Only the people inside each band get its price. More than 100,000 a month? Talk to us.
Free before you buy
Size the market and check who's in it at no cost.
- Daily counts for every lane and every topic.
- Samples of the people in a lane, before you export.
- Quotes on every export, shown before you pay.
- Exclusion lists, so you never pay for people you already have.
- API, webhooks and CSV on every account.
Set it up in 3 steps
- 01
Add the topics
Create a free account and start a lane with topics such as “Roof Replacement”, “Residential Roof Replacement Services” and “Roofing”. Or describe what you sell and pick from the topics we suggest.
- 02
Narrow it to your market
Keep homeowners within your radius, and add an income band for premium roofs.
- 03
Export, or have them sent
Check the count free every day. Export a CSV when it looks right, pull leads through the API, or have each new person sent to your CRM by webhook.
How to work roofing leads
- 01
Split replacement from repair
Run one lane on Roof Replacement and Residential Roof Replacement Services, and another on Roofing Services. Replacement readers get the full-roof offer and financing; repair readers get a fast leak or patch visit that often turns into the replacement conversation later.
- 02
Offer an inspection, not a price
A homeowner reading about replacement mostly wants to know whether they need one yet. Lead with a free inspection and a photo report of every slope, which earns the visit without quoting a number off a satellite view.
- 03
Put your proof in the first message
Name the neighborhoods you've roofed, link your reviews and show a before-and-after from a nearby street. Roofing is a trust purchase, and a local job the homeowner can drive past beats any discount.
- 04
Load the list into your ad accounts
Upload the emails and mobiles as a custom audience on Meta and Google, limited to your radius, and run your inspection offer and financing ads to them. That keeps you in front of people while they compare shingles, metal and quotes.
- 05
Follow the decision, not the calendar
Replacements take weeks: insurance questions, financing, color and material choices, a spouse who needs to see the quote. Send something useful at each stage, such as a shingle-versus-metal comparison and your warranty terms, and stop after three unanswered emails.
Cadence
Export every Monday so the week's inspections are booked before crews are scheduled. Email on day 1, 4 and 10, refresh the ad audience weekly, and drop anyone who hasn't replied after 3 weeks. Spring and fall bring the most planned replacements, so add budget then.
SubjectA free photo report on your roof
Hi {first name}, If you're weighing a new roof, a 30-minute inspection tells you whether you need one now or can get a few more years with repairs. We photograph every slope and send you the report, whether you hire us or not. We've replaced roofs around {town} since {year}; our reviews are here: {link}. Want me to hold a slot this week? {name}, {company}
Interest signals, not opt-in leads
These people researched the topics above. They didn't fill in a form or agree to be contacted, so these aren't opt-in or consented leads. Every mobile carries its own do-not-call flag. Follow the TCPA, state telemarketing laws, the national and state do-not-call rules and your industry's own marketing rules before you call or text. They work best for email, ad audiences and other compliant outreach.
Roofing leads questions
How counts, targeting and prices work for roofing leads. The lanes guide covers keywords, filters and strength in detail.
How much do roofing leads cost?
100% usage-based: pay per lead, no subscription. Intent Leads charges 10¢ per lead for the first 2,500 in a month, then 8¢ up to 7,500, 6.7¢ up to 20,000 and 5¢ after that, from a prepaid balance. Counts and samples are free, and each person is charged once a month however many of your lanes find them. Other ways to buy them, as of November 2026. Shared marketplace leads: $14–$100 per lead at Networx; Angi and HomeAdvisor price by task and ZIP and don't publish it. Exclusive calls and live transfers: $85–$550 per call at Service Direct; from $79.85 per call at ResultCalls. Aged leads and homeowner lists: About $0.25–$1.50 per aged roofing lead; homeowner lists from $0.06 per record.
Are these roofing leads exclusive?
No lead source can promise a homeowner hears from only one roofer, and these aren't sold as exclusive. What's different is that nobody filled in a quote form here, so there's no single request being split between several roofers at once. You find homeowners while they read about a new roof and reach them with your own offer.
How fresh are the roofing leads?
The counts on this page are for November 13, 2026, the latest data day. Every lead researched roofing within the last 14 days, and new homeowners arrive with each data day. Export weekly and most people you reach are still deciding; a roof replacement is usually weeks of reading and quotes, not hours.
Can I get roofing leads for my state or ZIP codes?
Yes. Set a radius around your yard, list the ZIP codes you serve, or pick states and cities. The count for exactly that area is free before you export, so you can see whether a new territory is worth a crew.
Do roofing leads include phone numbers?
On November 13, 2026, 35,867 of the 46,628 people researching roof replacement and roofing (77%) had at least one mobile number. Each lead comes with every mobile we have, each with its own do-not-call flag, plus a personal email. Calling or texting still has to follow the TCPA and your state's telemarketing rules.
Are these storm leads?
No. They're homeowners researching roof replacement and roofing services on a normal day. Storm-chasing work comes from hail maps and door knocking within days of a storm; these leads suit planned replacements, which come in all year.
Can I call or text these homeowners?
Only within the law. These are interest signals, not opt-in leads: nobody asked to be contacted. Respect each mobile's do-not-call flag and follow the TCPA and your state's telemarketing rules before calling or texting. Email and ad audiences are simpler first touches.
Is it cheaper than buying leads from Angi or HomeAdvisor?
Per lead, yes by a wide margin: cents instead of dollars, and no membership or monthly fee on our side. But a marketplace lead is a homeowner asking for a quote today, while ours are homeowners researching, so expect to earn the appointment with a good first message. Many roofers use both: marketplace leads for this week's jobs, intent leads to fill next month.