HVAC leads: homeowners researching heating and cooling
Homeowners read about heat pumps, furnace replacement and AC repair before they book. These are the people researching heating and cooling right now.
What are HVAC leads?
HVAC leads are homeowners who need heating or cooling work, bought by HVAC contractors to book repairs, system replacements and maintenance plans. Intent-based HVAC leads are people in the US whose recent reading is about AC repair, furnace or heat pump installation, emergency heating and cooling repair or energy-efficient upgrades, identified from that research and delivered with contact details, home city and ZIP, homeowner status and income band. Unlike a pay-per-call lead, they haven't phoned anyone yet; unlike a marketplace request, no form is going out to several contractors at once; and unlike an aged list, the reading happened in the last two weeks.
Homeowners researching heating and cooling
HVAC has urgent work, a dead air conditioner in July, and planned work, swapping an old furnace for a heat pump. Both start with research, but the planned jobs are bigger tickets and give a contractor time to win them: the homeowner reads about efficiency, rebates and system types for weeks.
Each lead comes with home ZIP, homeowner status and income band. A contractor can hold to its service radius and to owners, and run repair and replacement as separate lanes so each gets the right offer.
| Topic | Category | People researching (US) |
|---|---|---|
| Furnace Installation and Repair | HVAC & Climate Control | 110,962 |
| Air Conditioning Installation and Repair | Air Conditioners | 83,640 |
| Emergency Heating and Cooling Repair | HVAC & Climate Control | 34,017 |
| Heat Pump Installation and Repair | Heat Pumps | 31,012 |
| Energy-Efficient HVAC Upgrades | HVAC & Climate Control | 26,153 |
| AC Repair & HVAC Services | Air Conditioners | 8,202 |
As of November 13, 2026. People in the US researching each topic on that day, counted exactly; the page checks for a new day every hour. People often research several topics, so the rows overlap: the total above counts each person once. A lane keeps a rolling 14-day window, so it also holds people from earlier days.
Ways to buy HVAC leads
The common ways to buy HVAC leads, side by side. Third-party prices come from each seller's own pages or a named industry source, checked November 2026 and linked below; where nobody publishes a figure, the row says how the price is set.
| Way to buy | Price | Exclusivity | Contact data included | Timing | Contract or subscription |
|---|---|---|---|---|---|
| Intent leadsPeople researching your topics, which you export yourself | 10¢ falling to 5¢ per lead; counts and samples free | Not exclusive, but no form fill is split among buyers | Name, personal email, mobiles with do-not-call flags, home city and ZIP, homeowner, income | Researched in the last 14 days; new people every data day | None: prepaid balance, top-ups from $250 |
| Shared marketplace leadsAngi, HomeAdvisor, Networx, Thumbtack: one request to several HVAC companies | Networx prepaid leads run $14 to $100 each; Angi prices each lead by task, location and demand without publishing it1234 | Shared: a Networx lead goes to up to 4 contractors; Thumbtack says it limits competition per lead | The homeowner's form: name, phone, email, address and the problem | Real time; the first contractor to call usually gets the visit | Prepaid credits; Thumbtack charges no join, annual or membership fees |
| Pay-per-call and live transfersHomeowner calls routed to one HVAC company | $65–$325 per AC or heating call at Service Direct; from $79.85 per call at ResultCalls; $40–$90 per live transfer at SalesPromis567 | Exclusive: each call goes to one company | A live call that you qualify on the phone | Right now, often with a system that has stopped working | No setup fee or term contract at Service Direct; SalesPromis calls its ranges indicative |
| Aged leads and new-homeowner listsOld service requests, or records of people who just bought a home | $0.10–$1.50 per aged home-services lead at Aged Lead Store; new-homeowner records from $0.075 each at DirectMail.com8910 | Shared: aged leads are resold for email, mail and manual dialing to numbers not on do-not-call lists | Aged: the original request. Lists: name and mailing address | Aged leads are weeks or months old; a new-homeowner list shows no heating or cooling need at all | No subscription at Aged Lead Store; DirectMail.com has a $125 minimum |
- Networx, Networx leads, as of November 2026.
- Angi, Billing frequently asked questions, as of November 2026.
- Thumbtack, For pros, as of November 2026.
- Service Direct, Pay per lead costs by industry, as of November 2026.
- ResultCalls, HVAC leads, as of November 2026.
- SalesPromis, Home services live transfer leads, as of November 2026.
- Aged Lead Store, Home service leads, as of November 2026.
- Aged Lead Store, Buy HVAC leads, as of November 2026.
- DirectMail.com, Mailing list pricing, as of November 2026.
Who uses HVAC leads
HVAC contractors
Replacement and upgrade jobs in your service area, while the homeowner is still comparing.
Home energy companies
Insulation, windows and energy audits for homeowners upgrading their systems.
Home warranty and service plan companies
Homeowners dealing with ageing heating and cooling.
Every field we have, at one price per person
Name, job title, company and website, business email with its validation status, personal email, every mobile we have with its own do-not-call flag, direct and company phones, LinkedIn, department, title and employer history, schools, home city, age, gender, household income, net worth, homeowner, married and children at home, the company's size, revenue, NAICS and SIC codes and address, and why they're here: the topics they researched or the pages they visited. The same fields in the dashboard, the CSV, the API and the webhook.
Every field, by group 70 in all
Who they are33
- First Name
- Last Name
- Job Title
- Seniority
- Standard Title
- Department
- Job Function
- Sub-departments
- Headline
- Title History
- Employer History
- Education
- LinkedIn Connections
- Company
- Website
- Industry
- NAICS
- SIC
- Employees
- Employee Range
- Revenue
- Revenue Range
- Company Address
- City
- State
- Company ZIP
- Company Country
- Company Description
- Photo
- LinkedIn Headline
- Current Title (LinkedIn)
- Current Company (LinkedIn)
- Location (LinkedIn)
Home and household11
- Home City
- Home State
- Home ZIP
- Home Country
- Age Range
- Gender
- Household Income
- Net Worth
- Homeowner
- Married
- Children at Home
How to reach them12
- Business Email
- Email Status
- Personal Email
- Mobile
- Mobile on DNC
- Direct Phone
- Company Phone
- Company LinkedIn
- X (Twitter)
- GitHub
- All Mobiles
Why they're here9
- Intent Topics
- Intent Score
- Last Active
- Visited Page
- Visited At
- Lane
- Keywords Matched
- Intent Strength
- First Seen
The ID that lasts5
- Exported
- Seen Before
- Suppressed
- Lead ID
- Person ID
Aim it at the people you can serve
Lanes take household and location filters as well as topics, so you only pay for people you can serve. For this market, these matter most:
- A radius around your shop, sized to how far your techs drive.
- Homeowner yes, since landlords and owners sign for new systems.
- Separate lanes for repair topics and replacement topics.
- Home state, city, ZIP codes, or a radius around a ZIP code.
- Homeowner, household income, net worth, age range, married and children at home.
- Require a mobile, or only mobiles that aren't on do-not-call lists.
Pay per lead, only when you export
100% usage-based: pay per lead, no subscription. From 10¢ a person, falling to 5¢ as your month grows, with no seats or contract: add funds to a prepaid balance and spend them on any lane.
Intent leads
Charged once a month per person, however many of your lanes find them.
| People this month | Each |
|---|---|
| First 2,500 | 10¢ |
| 2,501 – 7,500 | 8¢ |
| 7,501 – 20,000 | 6.7¢ |
| Above 20,000 | 5¢ |
10,000 in a month cost $817.50; 50,000 in a month cost $2,987.50. Only the people inside each band get its price. More than 100,000 a month? Talk to us.
Free before you buy
Size the market and check who's in it at no cost.
- Daily counts for every lane and every topic.
- Samples of the people in a lane, before you export.
- Quotes on every export, shown before you pay.
- Exclusion lists, so you never pay for people you already have.
- API, webhooks and CSV on every account.
Set it up in 3 steps
- 01
Add the topics
Create a free account and start a lane with topics such as “AC Repair & HVAC Services”, “Air Conditioning Installation and Repair” and “Heat Pump Installation and Repair”. Or describe what you sell and pick from the topics we suggest.
- 02
Narrow it to your market
Set your radius, keep homeowners, and split repair and replacement into separate lanes.
- 03
Export, or have them sent
Check the count free every day. Export a CSV when it looks right, pull leads through the API, or have each new person sent to your CRM by webhook.
How to work HVAC leads
- 01
Split repair, replacement and upgrades
Run AC Repair and Emergency Heating and Cooling Repair in one lane and export it daily. Put heat pump, furnace, AC installation and efficiency upgrades in a second lane exported weekly, with a financing offer attached.
- 02
Offer a second opinion
Some homeowners reading about a new system have already been quoted one. A free second-opinion visit that checks what's actually failing, and says when a repair buys more seasons, is the offer most likely to get you in the door.
- 03
Compare running costs, not just price
Heat pump and upgrade readers are weighing what a system costs to run. Send a one-page comparison of their likely system against a heat pump, with the utility and federal rebates that apply in your area.
- 04
Turn the first visit into a plan
Every repair or install is a chance to sign a maintenance plan with two tune-ups a year. That turns a one-off lead into a customer you see every season.
- 05
Push the right lane with the weather
When a heat wave or cold snap hits, spend more on the repair lane and your ads. In the mild months between, shift budget to replacements, heat pumps and tune-ups.
Cadence
Export the repair lane every day during heat waves and cold snaps, and the replacement lane every Monday. Replacement readers get three emails over two weeks: the second-opinion offer, a running-cost comparison, then financing. Refresh the ad audience weekly.
SubjectA second opinion before you replace your system
Hi {first name}, If you've been quoted a new furnace, AC or heat pump, a second look from us is free. We'll check what's actually failing, tell you whether a repair buys you more seasons, and price a replacement only if you need one. We service homes in {town} and nearby; reviews here: {link}. Reply with a good day and I'll book a tech. {name}, {company}
Interest signals, not opt-in leads
These people researched the topics above. They didn't fill in a form or agree to be contacted, so these aren't opt-in or consented leads. Every mobile carries its own do-not-call flag. Follow the TCPA, state telemarketing laws, the national and state do-not-call rules and your industry's own marketing rules before you call or text. They work best for email, ad audiences and other compliant outreach.
HVAC leads questions
How counts, targeting and prices work for HVAC leads. The lanes guide covers keywords, filters and strength in detail.
How much do HVAC leads cost?
100% usage-based: pay per lead, no subscription. Intent Leads charges 10¢ per lead for the first 2,500 in a month, then 8¢ up to 7,500, 6.7¢ up to 20,000 and 5¢ after that, from a prepaid balance. Counts and samples are free, and each person is charged once a month however many of your lanes find them. Other ways to buy them, as of November 2026. Shared marketplace leads: Networx prepaid leads run $14 to $100 each; Angi prices each lead by task, location and demand without publishing it. Pay-per-call and live transfers: $65–$325 per AC or heating call at Service Direct; from $79.85 per call at ResultCalls; $40–$90 per live transfer at SalesPromis. Aged leads and new-homeowner lists: $0.10–$1.50 per aged home-services lead at Aged Lead Store; new-homeowner records from $0.075 each at DirectMail.com.
Are these HVAC leads exclusive?
They aren't sold as exclusive, and they aren't marketplace requests either. No form was filled in, so you aren't racing three other contractors to the same homeowner's phone. They're people reading about heating and cooling, reached with your own offer.
How fresh are the HVAC leads?
The counts on this page are for November 13, 2026, the latest data day. A lane holds people who researched heating or cooling in the last 14 days, refreshed every data day, so each one drops out about two weeks after they research. Export repair topics daily; replacement readers can wait for a weekly export.
Can I keep HVAC leads inside my service area?
Yes. Use a radius around your shop, a list of ZIP codes, or the cities and states you cover. The local count is free, so you can size a new branch before sending trucks there.
Do HVAC leads come with phone numbers?
On November 13, 2026, 191,338 of the 247,833 people researching heating and cooling repair and replacement (77%) had at least one mobile number. Yes: every mobile we have, each flagged if it's on a do-not-call list, plus a personal email. HVAC calls and texts must still follow the TCPA and your state's telemarketing rules.
Do HVAC leads work for emergency repairs?
Partly. The counts include people researching emergency heating and cooling repair, but most of them book whoever answers first, sometimes the same day. Replacement, heat pump and upgrade topics give you weeks to win the job.
Can I call or text these homeowners about HVAC work?
Only within the rules. These people researched heating and cooling; they didn't ask a contractor to call, so they aren't opt-in leads. Check each mobile's do-not-call flag and follow the TCPA and your state's telemarketing laws. Email and ad audiences come first.
Do you know what system they have?
No. You know which topics they read about, such as heat pumps or furnaces, plus home location, homeowner status and income band. Ask about the age and type of their system in your first message.