Plumbing leads: homeowners researching plumbing work
Water heaters, sewer lines and repiping get researched before they're booked. These are the homeowners reading about plumbing work right now.
What are plumbing leads?
Plumbing leads are homeowners who need a plumber, bought by plumbing companies to fill the schedule with jobs beyond the daily service call. Intent-based plumbing leads are people in the US whose recent reading is about water heater replacement, tankless water heaters, drain cleaning, sewer line repair or plumbing inspections, identified from that research and delivered with contact details, home city and ZIP and homeowner status. A pay-per-call lead is someone with water on the floor right now; these are people weighing a bigger job, such as a tankless swap or a new sewer line, who haven't called anyone or filled in a marketplace form.
Homeowners researching plumbing jobs
Small plumbing calls come from search ads and the van on the street. The bigger jobs, a tankless water heater, a sewer line replacement, a whole-home repipe, are researched first: the homeowner reads about costs, options and what to ask a plumber.
We count people researching those jobs every day with their home ZIP and homeowner status. A plumbing company can keep to its service area and match each offer to the job the homeowner is reading about.
| Topic | Category | People researching (US) |
|---|---|---|
| Drain Cleaning | Plumbing | 332,813 |
| Plumbing | Plumbing | 315,767 |
| Water Heater Repair and Replacement | Plumbing | 197,216 |
| Sewer Line Repair and Replacement | Plumbing | 60,203 |
| Plumbing Inspections | Plumbing | 23,470 |
| Tankless Water Heater Replacement | Plumbing | 7,519 |
As of November 14, 2026. People in the US researching each topic on that day, counted exactly; the page checks for a new day every hour. People often research several topics, so the rows overlap: the total above counts each person once. A lane keeps a rolling 14-day window, so it also holds people from earlier days.
Ways to buy plumbing leads
The common ways to buy plumbing leads, side by side. Third-party prices come from each seller's own pages or a named industry source, checked November 2026 and linked below; where nobody publishes a figure, the row says how the price is set.
| Way to buy | Price | Exclusivity | Contact data included | Timing | Contract or subscription |
|---|---|---|---|---|---|
| Intent leadsPeople researching your topics, which you export yourself | 10¢ falling to 5¢ per lead; counts and samples free | Not exclusive, but no form fill is split among buyers | Name, personal email, mobiles with do-not-call flags, home city and ZIP, homeowner, income | Researched in the last 14 days; new people every data day | None: prepaid balance, top-ups from $250 |
| Shared marketplace leadsAngi, Thumbtack, Networx, Bark: one homeowner request, several plumbers | Networx: $14 to $100 a lead. Bark: $2.35 per credit, with the credits each lead costs shown on the lead123 | Shared: a Networx lead goes to as many as 4 contractors | Request form: name, phone, email, address and the problem | Real time, while the homeowner waits for replies | Bark credits bought since November 1, 2025 expire after 3 months; Networx has no long-term contract |
| Pay-per-callHomeowner calls routed to one plumbing company | $60–$255 per plumbing call at Service Direct; ResultCalls lists plumbing calls from $49.8545 | Exclusive per call | A live call, usually about an urgent problem | Immediate | No setup fee or term contract at Service Direct; ResultCalls has no long-term contracts |
| Aged leads and property-owner listsOld service requests and homeowner records sold in bulk | $0.10–$1.50 per aged home-services lead; property-owner records from $0.06 each at Melissa67 | Not exclusive: aged leads are resold, and a list goes to every buyer | Aged: the original request details. Lists: owner name and address, with phone as an extra | The leak was fixed long ago, and a list carries no sign of need | Prepaid; Melissa's minimum order for that list is $25 |
- Networx, Networx leads, as of November 2026.
- Bark help center, What is a credit and how much does it cost, as of November 2026.
- Service Direct, Pay per lead costs by industry, as of November 2026.
- ResultCalls, Plumbing leads, as of November 2026.
- Aged Lead Store, Home service leads, as of November 2026.
- Melissa, Property owners mailing list, as of November 2026.
Who uses plumbing leads
Plumbing companies
Planned jobs in your service area: water heaters, sewer lines and repipes.
Water heater and water treatment dealers
Homeowners comparing tankless and replacement options.
Home warranty companies
Homeowners facing plumbing repairs who may want cover for the next one.
Every field we have, at one price per person
Name, job title, company and website, business email with its validation status, personal email, every mobile we have with its own do-not-call flag, direct and company phones, LinkedIn, department, title and employer history, schools, home city, age, gender, household income, net worth, homeowner, married and children at home, the company's size, revenue, NAICS and SIC codes and address, and why they're here: the topics they researched or the pages they visited. The same fields in the dashboard, the CSV, the API and the webhook.
Every field, by group 70 in all
Who they are33
- First Name
- Last Name
- Job Title
- Seniority
- Standard Title
- Department
- Job Function
- Sub-departments
- Headline
- Title History
- Employer History
- Education
- LinkedIn Connections
- Company
- Website
- Industry
- NAICS
- SIC
- Employees
- Employee Range
- Revenue
- Revenue Range
- Company Address
- City
- State
- Company ZIP
- Company Country
- Company Description
- Photo
- LinkedIn Headline
- Current Title (LinkedIn)
- Current Company (LinkedIn)
- Location (LinkedIn)
Home and household11
- Home City
- Home State
- Home ZIP
- Home Country
- Age Range
- Gender
- Household Income
- Net Worth
- Homeowner
- Married
- Children at Home
How to reach them12
- Business Email
- Email Status
- Personal Email
- Mobile
- Mobile on DNC
- Direct Phone
- Company Phone
- Company LinkedIn
- X (Twitter)
- GitHub
- All Mobiles
Why they're here9
- Intent Topics
- Intent Score
- Last Active
- Visited Page
- Visited At
- Lane
- Keywords Matched
- Intent Strength
- First Seen
The ID that lasts5
- Exported
- Seen Before
- Suppressed
- Lead ID
- Person ID
Aim it at the people you can serve
Lanes take household and location filters as well as topics, so you only pay for people you can serve. For this market, these matter most:
- A radius around your shop, or a list of ZIP codes.
- Homeowner yes.
- One lane per job type, so each gets its own offer.
- Home state, city, ZIP codes, or a radius around a ZIP code.
- Homeowner, household income, net worth, age range, married and children at home.
- Require a mobile, or only mobiles that aren't on do-not-call lists.
Pay per lead, only when you export
100% usage-based: pay per lead, no subscription. From 10¢ a person, falling to 5¢ as your month grows, with no seats or contract: add funds to a prepaid balance and spend them on any lane.
Intent leads
Charged once a month per person, however many of your lanes find them.
| People this month | Each |
|---|---|
| First 2,500 | 10¢ |
| 2,501 – 7,500 | 8¢ |
| 7,501 – 20,000 | 6.7¢ |
| Above 20,000 | 5¢ |
10,000 in a month cost $817.50; 50,000 in a month cost $2,987.50. Only the people inside each band get its price. More than 100,000 a month? Talk to us.
Free before you buy
Size the market and check who's in it at no cost.
- Daily counts for every lane and every topic.
- Samples of the people in a lane, before you export.
- Quotes on every export, shown before you pay.
- Exclusion lists, so you never pay for people you already have.
- API, webhooks and CSV on every account.
Set it up in 3 steps
- 01
Add the topics
Create a free account and start a lane with topics such as “Plumbing”, “Water Heater Repair and Replacement” and “Tankless Water Heater Replacement”. Or describe what you sell and pick from the topics we suggest.
- 02
Narrow it to your market
Set your radius, keep homeowners, and give water heaters, drains and sewer lines a lane each.
- 03
Export, or have them sent
Check the count free every day. Export a CSV when it looks right, pull leads through the API, or have each new person sent to your CRM by webhook.
How to work plumbing leads
- 01
Give each job its own lane
Water heaters, drain cleaning, sewer lines and inspections attract different homeowners and need different offers. One lane each lets every first message talk about the job they read about.
- 02
Quote water heaters in the open
People reading about tankless replacement are comparing installed prices. Give a range for a like-for-like tank swap and for tankless, and say what moves the price: gas line size, venting and location.
- 03
Offer a camera inspection for sewer readers
A recorded camera inspection shows the homeowner exactly where the line is cracked or full of roots. For a job this size, seeing the footage is what gets the yes.
- 04
Sell inspections to buyers and older homes
People reading about plumbing inspections are often buying a house or living in an old one. Partner with local real estate agents and offer a fixed-price inspection with a written report.
- 05
Keep a membership offer ready
Drain customers come back. An annual plan with a yearly inspection and priority service turns a one-off drain call into a household you keep.
Cadence
Pull drain cleaning leads every day or two, since that need is closer to urgent. Export water heater, sewer line and inspection lanes weekly and send two or three emails over ten days, then move people to a quarterly maintenance-tips email.
SubjectTank or tankless: the real installed price
Hi {first name}, If you're replacing a water heater, the installed price depends on more than the unit: gas line size, venting and where it sits. Tell me what you have now and I'll send a fixed price for a like-for-like swap and for tankless, so you can compare. We've installed water heaters in {town} since {year}. Reviews: {link} {name}, {company}
Interest signals, not opt-in leads
These people researched the topics above. They didn't fill in a form or agree to be contacted, so these aren't opt-in or consented leads. Every mobile carries its own do-not-call flag. Follow the TCPA, state telemarketing laws, the national and state do-not-call rules and your industry's own marketing rules before you call or text. They work best for email, ad audiences and other compliant outreach.
Plumbing leads questions
How counts, targeting and prices work for plumbing leads. The lanes guide covers keywords, filters and strength in detail.
How much do plumbing leads cost?
100% usage-based: pay per lead, no subscription. Intent Leads charges 10¢ per lead for the first 2,500 in a month, then 8¢ up to 7,500, 6.7¢ up to 20,000 and 5¢ after that, from a prepaid balance. Counts and samples are free, and each person is charged once a month however many of your lanes find them. Other ways to buy them, as of November 2026. Shared marketplace leads: Networx: $14 to $100 a lead. Bark: $2.35 per credit, with the credits each lead costs shown on the lead. Pay-per-call: $60–$255 per plumbing call at Service Direct; ResultCalls lists plumbing calls from $49.85. Aged leads and property-owner lists: $0.10–$1.50 per aged home-services lead; property-owner records from $0.06 each at Melissa.
Are these plumbing leads exclusive?
They're not sold as exclusive, but they're not a shared service request either. Nobody asked several plumbers for a quote, so no one else is calling off the same form. They're homeowners reading about plumbing work, and the first useful message tends to win.
How fresh are the plumbing leads?
The counts on this page are for November 14, 2026, the latest data day. Each lead researched plumbing within the last 14 days, and every data day adds new people. Drain cleaning readers go stale fast, so pull them daily; water heater and sewer line readers keep for a week or more.
Can I target plumbing leads by ZIP code?
Yes. Give a radius around your shop, a list of ZIP codes, or cities and states. The smallest area is a radius around one ZIP code, and its count is free before you export.
Do plumbing leads include phone numbers?
On November 14, 2026, 650,272 of the 841,839 people researching plumbing, water heaters, drains and sewer lines (77%) had at least one mobile number. They include every mobile we have, each with a do-not-call flag, and a personal email. Before a plumber calls or texts, follow the TCPA and your state's telemarketing rules.
Are these emergency plumbing calls?
Mostly not. A burst pipe or a backed-up toilet gets fixed within hours by whoever answers. These leads pay off on planned work: water heater swaps, sewer line replacement, drains that keep clogging and inspections.
Can I call or text these homeowners about plumbing?
Only where the law allows it. None of these homeowners asked a plumber to get in touch, so treat them as interest signals, not opt-ins. Every mobile carries a do-not-call flag, and the TCPA and state telemarketing laws still apply. Start with email or an ad audience.
Can I see which plumbing job they researched?
Yes. Each lead lists the topics they researched, such as Drain Cleaning or Tankless Water Heater Replacement, with an intent score, so your first message can be about their job instead of plumbing in general.