Find buyers while they're researching the problem you solve
A lane is a set of topics plus the companies and roles you sell to. We find the people whose recent reading is about those topics, score how strongly, and keep the count fresh every day.
From the topics your buyers research to people you can call
Aim it exactly, and see what's there before you spend
Topics in your words, the strength you want, only the companies and roles you sell to, and nobody you already have.
Topics in your own words.
Write keywords the way your buyers think about the problem. Each becomes its own intent topic, usually approved within a day. It's research on the topic, not a match on an exact phrase.
Set how strong.
Everyone is scored low, medium or high by how much they research. Set a minimum per lane.
- Seniority
- VP, Director, Owner
- Staff
- 51 to 1,000
- Industry
- Medical devices + 3
- Country
- United States
- Companies
- Your list: 2,418
Only who you sell to.
Titles, seniority, company size, industry and country, or your own list of target companies.
Leave out who you have.
Customers, competitors and anyone already in your CRM never show up in an export.
Never pay twice.
Each person is charged once a month, however many of your lanes find them.
A fresh count every morning.
Intent is a rolling 14-day window. We re-count every lane daily at no cost, so you can see what's there before you spend, and export daily or weekly without missing anyone.
What counts as intent
Research on a topic
Each keyword becomes its own topic. We count people whose recent reading is about it, not people who typed an exact phrase.
Scored by strength
Low, medium or high, by how much they research. Set a minimum per lane, or per group of keywords.
A rolling 14 days
People show up 2 to 4 days after a topic goes live and drop out about two weeks after they research. Export daily or weekly.
From 10¢ a person, falling to 5¢
Each person is charged once a month, however many of your lanes find them, and only when you export. Counts and samples are free. See pricing.
See today's counts for your market on leads by industry.
Intent questions
The lanes guide in the docs covers keywords, filters and strength in detail.
Is this keyword matching?
No. Each keyword becomes its own intent topic. We count people whose recent reading is about that topic, scored by how strongly they research it, not people who typed an exact phrase.
How quickly do intent results show up?
A new keyword is usually approved within a day. People start showing up 2 to 4 days after it goes live, and counts grow daily until the 14-day window fills. There's no backfill of earlier weeks.
How often should I export?
Whenever suits you. Intent is a rolling 14-day window, so people drop out about two weeks after they research. A daily or weekly export means you don't miss anyone. Each lane shows how many new people are available right now.
Can I target specific companies?
Yes. Add your own list of target companies to a lane, by website or LinkedIn page, and only people there count. Or filter by industry, company size, country, seniority and job titles.
Who's left out?
Anyone you've already exported this month, and the companies and people on your exclusion list: customers, competitors, anyone already in your CRM.
Intent or Search?
Intent finds who's researching your topics right now. Search finds everyone who fits your filters, whether they're researching or not. Use Search for full market lists and for people who barely use LinkedIn: practice owners, clinic managers, trades.