Solar leads: homeowners researching solar panels
Solar is a long, considered purchase. Homeowners read about installation, net metering and payback for weeks before they ask for a quote. This page counts the ones reading about it now.
What are solar leads?
Solar leads are homeowners likely to put panels on their roof, bought by solar installers, dealers and sales teams. Intent-based solar leads are people in the US whose recent reading is about residential solar, panel installation, installers or net metering, identified from that research and delivered with contact details, home city and ZIP, homeowner status and household income. A quote-form lead from a solar marketplace is usually matched to more than one installer, and they all call at once; these people haven't asked anyone for a quote yet, and unlike an aged lead sheet, their interest dates from the last two weeks, not last quarter.
Homeowners researching solar
Shared solar leads cost a lot because one form fill goes to several installers who all call within minutes. The research comes earlier and nobody has bought it yet: a homeowner comparing installers, reading how net metering works in their state, or checking what panels cost after incentives.
We count those readers every day and attach their home location, homeowner status and household income. Installers can keep to the ZIP codes they serve, and to owners, since a renter can't sign for the roof.
| Topic | Category | People researching (US) |
|---|---|---|
| Solar Panel Installation | Renewable & Alternative Energy | 47,959 |
| Residential Solar | Renewable & Alternative Energy | 44,530 |
| Solar Panels | Renewable & Alternative Energy | 29,953 |
| Solar Installation Services | Renewable & Alternative Energy | 27,664 |
| Net Metering | Renewable & Alternative Energy | 2,369 |
As of November 13, 2026. People in the US researching each topic on that day, counted exactly; the page checks for a new day every hour. People often research several topics, so the rows overlap: the total above counts each person once. A lane keeps a rolling 14-day window, so it also holds people from earlier days.
Ways to buy solar leads
The common ways to buy solar leads, side by side. Third-party prices come from each seller's own pages or a named industry source, checked November 2026 and linked below; where nobody publishes a figure, the row says how the price is set.
| Way to buy | Price | Exclusivity | Contact data included | Timing | Contract or subscription |
|---|---|---|---|---|---|
| Intent leadsPeople researching your topics, which you export yourself | 10¢ falling to 5¢ per lead; counts and samples free | Not exclusive, but no form fill is split among buyers | Name, personal email, mobiles with do-not-call flags, home city and ZIP, homeowner, income | Researched in the last 14 days; new people every data day | None: prepaid balance, top-ups from $250 |
| Shared marketplace leadsSolarReviews, EnergySage, Modernize: one shopper matched to several installers | $25–$300 per lead at SolarReviews, by area and by how many installers share it; EnergySage takes a commission on closed installs instead123 | Shared: SolarReviews says its leads go to 2.3 companies on average, and installers can pay more for exclusive, duo or trio leads | Name, phone, email, address and the answers from the quote form | Real time, with several installers calling the same day | No lock-in at SolarReviews; EnergySage requires monthly sales reports |
| Exclusive leads, transfers and appointmentsOne installer per lead, call or booked appointment | Up to $300 per exclusive web lead in costly markets such as San Diego; transfer and appointment sellers mostly quote privately1 | Exclusive: matched to one installer | Quote-form details, or a live call or a time on your calendar | Live, or at the appointment time | Set by each seller; SolarReviews has no lock-in contract |
| Aged solar leadsOld quote requests resold in bulk, sometimes as aged transfers | $0.25–$3.00 per lead at Aged Lead Store by age and volume; $0.55–$10.80 per aged transfer lead at PowerBridge Media45 | Shared, and usually called by other installers before you | The original quote-form fields | A week to a year after the homeowner asked | Prepaid with minimums: $100 at Aged Lead Store, $1,000 at PowerBridge Media |
- SolarReviews, Solar leads, as of November 2026.
- SolarReviews, Company registration, as of November 2026.
- EnergySage partner resources, Sales reporting, as of November 2026.
- Aged Lead Store, Solar installation leads, as of November 2026.
- PowerBridge Media, Pricing, as of November 2026.
Who uses solar leads
Solar installers
Homeowners in your service area comparing installers before they fill in a quote form.
Solar dealers and sales teams
A fresh list each week, by territory, for email and ad campaigns.
Battery, EV charger and roofing companies
Homeowners planning solar often need a battery, a charger or a new roof first.
Every field we have, at one price per person
Name, job title, company and website, business email with its validation status, personal email, every mobile we have with its own do-not-call flag, direct and company phones, LinkedIn, department, title and employer history, schools, home city, age, gender, household income, net worth, homeowner, married and children at home, the company's size, revenue, NAICS and SIC codes and address, and why they're here: the topics they researched or the pages they visited. The same fields in the dashboard, the CSV, the API and the webhook.
Every field, by group 70 in all
Who they are33
- First Name
- Last Name
- Job Title
- Seniority
- Standard Title
- Department
- Job Function
- Sub-departments
- Headline
- Title History
- Employer History
- Education
- LinkedIn Connections
- Company
- Website
- Industry
- NAICS
- SIC
- Employees
- Employee Range
- Revenue
- Revenue Range
- Company Address
- City
- State
- Company ZIP
- Company Country
- Company Description
- Photo
- LinkedIn Headline
- Current Title (LinkedIn)
- Current Company (LinkedIn)
- Location (LinkedIn)
Home and household11
- Home City
- Home State
- Home ZIP
- Home Country
- Age Range
- Gender
- Household Income
- Net Worth
- Homeowner
- Married
- Children at Home
How to reach them12
- Business Email
- Email Status
- Personal Email
- Mobile
- Mobile on DNC
- Direct Phone
- Company Phone
- Company LinkedIn
- X (Twitter)
- GitHub
- All Mobiles
Why they're here9
- Intent Topics
- Intent Score
- Last Active
- Visited Page
- Visited At
- Lane
- Keywords Matched
- Intent Strength
- First Seen
The ID that lasts5
- Exported
- Seen Before
- Suppressed
- Lead ID
- Person ID
Aim it at the people you can serve
Lanes take household and location filters as well as topics, so you only pay for people you can serve. For this market, these matter most:
- Homeowner yes, since renters rarely sign.
- ZIP codes or a radius for your service area, and the states whose incentives you sell on.
- Household income bands, for financing offers.
- Home state, city, ZIP codes, or a radius around a ZIP code.
- Homeowner, household income, net worth, age range, married and children at home.
- Require a mobile, or only mobiles that aren't on do-not-call lists.
Pay per lead, only when you export
100% usage-based: pay per lead, no subscription. From 10¢ a person, falling to 5¢ as your month grows, with no seats or contract: add funds to a prepaid balance and spend them on any lane.
Intent leads
Charged once a month per person, however many of your lanes find them.
| People this month | Each |
|---|---|
| First 2,500 | 10¢ |
| 2,501 – 7,500 | 8¢ |
| 7,501 – 20,000 | 6.7¢ |
| Above 20,000 | 5¢ |
10,000 in a month cost $817.50; 50,000 in a month cost $2,987.50. Only the people inside each band get its price. More than 100,000 a month? Talk to us.
Free before you buy
Size the market and check who's in it at no cost.
- Daily counts for every lane and every topic.
- Samples of the people in a lane, before you export.
- Quotes on every export, shown before you pay.
- Exclusion lists, so you never pay for people you already have.
- API, webhooks and CSV on every account.
Set it up in 3 steps
- 01
Add the topics
Create a free account and start a lane with topics such as “Solar Panel Installation”, “Solar Installation Services” and “Residential Solar”. Or describe what you sell and pick from the topics we suggest.
- 02
Narrow it to your market
Keep homeowners, set your service area by ZIP code or radius, and add an income band if you sell on finance.
- 03
Export, or have them sent
Check the count free every day. Export a CSV when it looks right, pull leads through the API, or have each new person sent to your CRM by webhook.
How to work solar leads
- 01
Keep owners in the areas you permit
Set homeowner to yes and limit the lane to the ZIP codes where you're licensed and know the permitting office. Add the states whose incentives and net metering you build your pitch on.
- 02
Lead with their own savings estimate
People reading about net metering and payback want their number, not a brochure. Offer a system size and payback estimate from twelve months of their electric bills and a satellite view of the roof, with no site visit needed yet.
- 03
Explain net metering for their utility
Rules differ by state and utility, and that's exactly what many of them are reading about. One short paragraph on how credits work with their utility answers the question that's holding them up.
- 04
Show cash, loan and lease side by side
Put the monthly cost of each option next to their current bill. Use the income band to decide which offer goes first: financing for most households, a cash price for the top bands.
- 05
Retarget while they compare installers
Load the list as a custom audience on Meta and Google inside your service area, and show installs on nearby streets and your reviews. Solar buyers usually collect several quotes, so stay visible until they choose.
- 06
Check the roof before you sell the system
If the roof is near the end of its life, say so and quote the reroof with the panels, or partner with a roofer. Nobody wants panels taken down two years later for a new roof.
Cadence
Export weekly. Email the savings-estimate offer on day 1, a nearby install story on day 5 and the financing comparison on day 12. Solar is a long decision, so keep a monthly touch going for the rest of the season and refresh the ad audience every week.
SubjectYour solar estimate for {ZIP}
Hi {first name}, If you're looking at solar, the number that matters is what panels would save on your own bills under {utility}'s net metering rules. Send me a recent bill and I'll come back with a system size, a payback estimate and a cash, loan and lease comparison. No visit needed. We've installed systems around {town} since {year}. Reviews: {link} {name}, {company}
Interest signals, not opt-in leads
These people researched the topics above. They didn't fill in a form or agree to be contacted, so these aren't opt-in or consented leads. Every mobile carries its own do-not-call flag. Follow the TCPA, state telemarketing laws, the national and state do-not-call rules and your industry's own marketing rules before you call or text. They work best for email, ad audiences and other compliant outreach.
Solar leads questions
How counts, targeting and prices work for solar leads. The lanes guide covers keywords, filters and strength in detail.
How much do solar leads cost?
100% usage-based: pay per lead, no subscription. Intent Leads charges 10¢ per lead for the first 2,500 in a month, then 8¢ up to 7,500, 6.7¢ up to 20,000 and 5¢ after that, from a prepaid balance. Counts and samples are free, and each person is charged once a month however many of your lanes find them. Other ways to buy them, as of November 2026. Shared marketplace leads: $25–$300 per lead at SolarReviews, by area and by how many installers share it; EnergySage takes a commission on closed installs instead. Exclusive leads, transfers and appointments: Up to $300 per exclusive web lead in costly markets such as San Diego; transfer and appointment sellers mostly quote privately. Aged solar leads: $0.25–$3.00 per lead at Aged Lead Store by age and volume; $0.55–$10.80 per aged transfer lead at PowerBridge Media.
Are these exclusive solar leads?
No, and they aren't shared quote requests either. Nobody filled in a form, so there's no single request being matched to two or three installers at once, which is how most marketplace solar leads are sold. They're people researching solar, and another company could still reach them another way.
How fresh are the solar leads?
The counts on this page are for November 13, 2026, the latest data day. Everyone in a lane researched solar within the last 14 days, and new people arrive with each data day. Going solar takes weeks of comparing, so a weekly export reaches most of them while they're still choosing an installer.
Can I target solar leads by state, utility area or ZIP?
By state, city, ZIP code or a radius, yes. There's no utility-territory filter, so list the ZIP codes your utility serves, and pick the states whose incentives you sell on. Your area's count is free.
Do solar leads include phone numbers?
On November 13, 2026, 68,446 of the 88,448 people researching solar panels and solar installation (77%) had at least one mobile number. Every mobile we have comes with the lead, each with its own do-not-call flag, along with a personal email. Use them for calls only where the flag and your state's telemarketing rules allow it.
Do you know if their roof suits solar?
No. You know what they researched, where they live, whether they own the home and their income band. Shading, roof age and orientation are for your design check or site visit.
Can I call or text these homeowners about solar?
Only if you follow the law. These people researched solar; they didn't ask an installer to call, so they're interest signals rather than opt-in leads. Each mobile has a do-not-call flag, and the TCPA and state telemarketing rules apply to every call and text. Email and ad audiences are the safest first touch.
Is buying solar leads worth it compared with building my own pipeline?
It depends on your close rate and what each lead costs you. Shared quote leads cost dollars and go to several installers; intent leads cost cents and need your own outreach. A sensible mix is marketplace leads for installs you need this month and intent lists in your email and ad audiences for the quarter after.