Home security leads: homeowners researching alarm systems
People read about alarm systems, monitoring plans and installation before they buy. These are the homeowners researching home security right now.
What are home security leads?
Home security leads are households likely to buy an alarm system or monitoring, bought by security dealers, installers and smart home integrators. Intent-based home security leads are people in the US whose recent reading is about home security systems, monitoring services, alarm installation and home safety, identified from that research and delivered with contact details, home city and ZIP, homeowner status and income band. They differ from comparison-site leads, where one request can go to several dealers, and from new-mover lists, which tell you who moved but not who is thinking about security.
Homeowners researching security systems
Home security gets bought after a break-in down the street, a move or a new baby, and the buyer compares monitored systems, DIY kits and installation costs. A homeowner reading about monitoring this week is deciding between a contract and a box from a store.
Every lead carries the person's home ZIP, whether they own and their income band, so dealers can stay inside their install area and focus on owners who can sign for monitoring.
| Topic | Category | People researching (US) |
|---|---|---|
| Home Safety & Security | Home Alarm & Security Systems | 190,484 |
| Home Security | Home Alarm & Security Systems | 142,655 |
| Home Alarm & Security Systems | Home Alarm & Security Systems | 111,922 |
| Home Security Systems and Monitoring Services | Home Alarm & Security Systems | 4,130 |
| Residential Security System Installation | Home Alarm & Security Systems | 2,223 |
As of November 14, 2026. People in the US researching each topic on that day, counted exactly; the page checks for a new day every hour. People often research several topics, so the rows overlap: the total above counts each person once. A lane keeps a rolling 14-day window, so it also holds people from earlier days.
Ways to buy home security leads
The common ways to buy home security leads, side by side. Third-party prices come from each seller's own pages or a named industry source, checked November 2026 and linked below; where nobody publishes a figure, the row says how the price is set.
| Way to buy | Price | Exclusivity | Contact data included | Timing | Contract or subscription |
|---|---|---|---|---|---|
| Intent leadsPeople researching your topics, which you export yourself | 10¢ falling to 5¢ per lead; counts and samples free | Not exclusive, but no form fill is split among buyers | Name, personal email, mobiles with do-not-call flags, home city and ZIP, homeowner, income | Researched in the last 14 days; new people every data day | None: prepaid balance, top-ups from $250 |
| Form leads from lead sellersComparison sites and contractor lead sellers pass on a household's request | $50–$300 per form lead at Remodelwell; most sellers price by area and don't publish it1 | Depends on the seller; ask whether a request goes to more than one dealer | Name, phone, email, address and what they asked about | Real time | Prepaid credits or a monthly budget, set by each seller |
| Pay-per-callA household's call routed to one alarm dealer | $100–$900 per call at Remodelwell1 | One dealer per call | A live caller you qualify yourself | Live | A budget agreed with the seller |
| New-mover and homeowner listsRecords of people who moved or own a home, rented or bought per record | Priced per record or per thousand, with phone numbers usually extra | Not exclusive: any dealer can buy the same records | Name and mailing address, sometimes a phone | Shows a move or ownership, not interest in security | Prepaid orders with a minimum |
- Remodelwell, Home security contractor leads, as of November 2026.
Who uses home security leads
Security dealers and installers
Homeowners comparing monitored systems in your install area.
Smart home and low-voltage integrators
Cameras, locks and whole-home systems for owners who are already shopping.
Home insurance agents
Homeowners investing in protection are worth a home insurance review.
Every field we have, at one price per person
Name, job title, company and website, business email with its validation status, personal email, every mobile we have with its own do-not-call flag, direct and company phones, LinkedIn, department, title and employer history, schools, home city, age, gender, household income, net worth, homeowner, married and children at home, the company's size, revenue, NAICS and SIC codes and address, and why they're here: the topics they researched or the pages they visited. The same fields in the dashboard, the CSV, the API and the webhook.
Every field, by group 70 in all
Who they are33
- First Name
- Last Name
- Job Title
- Seniority
- Standard Title
- Department
- Job Function
- Sub-departments
- Headline
- Title History
- Employer History
- Education
- LinkedIn Connections
- Company
- Website
- Industry
- NAICS
- SIC
- Employees
- Employee Range
- Revenue
- Revenue Range
- Company Address
- City
- State
- Company ZIP
- Company Country
- Company Description
- Photo
- LinkedIn Headline
- Current Title (LinkedIn)
- Current Company (LinkedIn)
- Location (LinkedIn)
Home and household11
- Home City
- Home State
- Home ZIP
- Home Country
- Age Range
- Gender
- Household Income
- Net Worth
- Homeowner
- Married
- Children at Home
How to reach them12
- Business Email
- Email Status
- Personal Email
- Mobile
- Mobile on DNC
- Direct Phone
- Company Phone
- Company LinkedIn
- X (Twitter)
- GitHub
- All Mobiles
Why they're here9
- Intent Topics
- Intent Score
- Last Active
- Visited Page
- Visited At
- Lane
- Keywords Matched
- Intent Strength
- First Seen
The ID that lasts5
- Exported
- Seen Before
- Suppressed
- Lead ID
- Person ID
Aim it at the people you can serve
Lanes take household and location filters as well as topics, so you only pay for people you can serve. For this market, these matter most:
- A radius around your office, matched to where your techs install.
- Homeowner yes, for monitoring contracts.
- Household income, for premium packages with cameras and smart locks.
- Home state, city, ZIP codes, or a radius around a ZIP code.
- Homeowner, household income, net worth, age range, married and children at home.
- Require a mobile, or only mobiles that aren't on do-not-call lists.
Pay per lead, only when you export
100% usage-based: pay per lead, no subscription. From 10¢ a person, falling to 5¢ as your month grows, with no seats or contract: add funds to a prepaid balance and spend them on any lane.
Intent leads
Charged once a month per person, however many of your lanes find them.
| People this month | Each |
|---|---|
| First 2,500 | 10¢ |
| 2,501 – 7,500 | 8¢ |
| 7,501 – 20,000 | 6.7¢ |
| Above 20,000 | 5¢ |
10,000 in a month cost $817.50; 50,000 in a month cost $2,987.50. Only the people inside each band get its price. More than 100,000 a month? Talk to us.
Free before you buy
Size the market and check who's in it at no cost.
- Daily counts for every lane and every topic.
- Samples of the people in a lane, before you export.
- Quotes on every export, shown before you pay.
- Exclusion lists, so you never pay for people you already have.
- API, webhooks and CSV on every account.
Set it up in 3 steps
- 01
Add the topics
Create a free account and start a lane with topics such as “Home Security”, “Home Security Systems and Monitoring Services” and “Residential Security System Installation”. Or describe what you sell and pick from the topics we suggest.
- 02
Narrow it to your market
Keep homeowners in your install radius, and add an income band for premium packages.
- 03
Export, or have them sent
Check the count free every day. Export a CSV when it looks right, pull leads through the API, or have each new person sent to your CRM by webhook.
How to work home security leads
- 01
Split monitored and self-install buyers
Owners with a higher income band get the professionally installed, monitored offer. Renters and lower bands get a self-install kit with optional monitoring. Same topics, two lanes, two messages.
- 02
Offer a free walkthrough
A 20-minute walkthrough that shows which doors and windows need sensors and where cameras actually help is the strongest first offer. It turns a comparison shopper into a site visit.
- 03
Put the contract terms up front
People reading about monitoring are wary of long agreements. State the monthly price, the term, who owns the equipment and how to cancel in the first message.
- 04
Sell the whole-home package
Cameras, video doorbells, smart locks and smoke and water sensors raise the value of each install. Show a package price, not just the alarm panel.
- 05
Stay visible with an ad audience
Load the list as a custom audience inside your install radius and run your walkthrough offer and reviews. A neighbor's break-in or a news story can turn a browser into a buyer overnight, and you want to be the name they remember.
Cadence
Export weekly. Email the walkthrough offer on day 1, a plain comparison of monitored and self-monitored options on day 6, and your contract terms on day 12. Keep the ad audience running for a month after each export.
SubjectWhat a monitored system would cost for your home
Hi {first name}, If you're comparing alarm systems, a 20-minute walkthrough shows which doors and windows need sensors and whether cameras are worth it for your home. You get a written quote with the monthly monitoring price and the contract terms up front. We install and monitor systems around {town}. Want me to book a walkthrough? {name}, {company}
Interest signals, not opt-in leads
These people researched the topics above. They didn't fill in a form or agree to be contacted, so these aren't opt-in or consented leads. Every mobile carries its own do-not-call flag. Follow the TCPA, state telemarketing laws, the national and state do-not-call rules and your industry's own marketing rules before you call or text. They work best for email, ad audiences and other compliant outreach.
Home security leads questions
How counts, targeting and prices work for home security leads. The lanes guide covers keywords, filters and strength in detail.
How much do home security leads cost?
100% usage-based: pay per lead, no subscription. Intent Leads charges 10¢ per lead for the first 2,500 in a month, then 8¢ up to 7,500, 6.7¢ up to 20,000 and 5¢ after that, from a prepaid balance. Counts and samples are free, and each person is charged once a month however many of your lanes find them. Other ways to buy them, as of November 2026. Form leads from lead sellers: $50–$300 per form lead at Remodelwell; most sellers price by area and don't publish it. Pay-per-call: $100–$900 per call at Remodelwell. New-mover and homeowner lists: Priced per record or per thousand, with phone numbers usually extra.
Are these new movers?
Some are; most aren't. Moving is one reason people buy security, but so are break-ins nearby, a new baby or a lot of travel. Filter on homeowner, age range or children at home to match your offer.
Are home security leads exclusive?
Not exclusive. They also aren't a comparison-site request split among dealers: nobody asked for quotes, so you reach people while they read about systems, before any dealer has been invited in.
How fresh are home security leads?
The counts on this page are for November 14, 2026, the latest data day. Each lead researched home security within the last 14 days, refreshed every data day. Buyers compare monitored systems and DIY kits for a while, so a weekly export works.
Can I target home security leads by ZIP or radius?
Yes: a radius around your office, ZIP codes, cities or states, matched to where your techs install. Your install area's count is free to check before you export.
Do home security leads include phone numbers?
On November 14, 2026, 239,253 of the 308,775 people researching home security systems and monitoring (77%) had at least one mobile number. Each lead carries every mobile we have, each with a do-not-call flag, and a personal email. Alarm sales calls and texts must follow the TCPA and state telemarketing rules like any other.
Can I call or text these homeowners about security systems?
Only within the law. Researching alarm systems isn't consent to a sales call, so these are interest signals, not opt-in leads. Respect each mobile's do-not-call flag and follow the TCPA and state telemarketing rules. Email and ad audiences are the cleaner first touch.
Do you know if they already have a system?
No. You know the topics they researched, where they live, whether they own and their income band. Someone reading about monitoring may be unhappy with a current contract, so ask in your first message.