ZoomInfo pricing in 2026: plans, credits and what a contact costs

ZoomInfo doesn't publish prices for its paid plans. They're quoted per company, sold per seat and billed annually, and the median buyer pays $33,500 a year, according to Vendr's data from 1,581 purchases. Two cheaper ways in exist now: ZoomInfo Lite is free with 10 credits a month, and ZoomInfo's self-serve GTM AI sells data credits from $20, at $0.38 a credit at the $1,000 spend tier.

Below: what each option includes, how credits work, what one contact costs at different volumes, the contract terms to check, and when paying per person costs less. Every ZoomInfo price and term below was checked on ZoomInfo's own sites on November 13, 2026, and is linked.

ZoomInfo pricing at a glance (November 2026)

ZoomInfo has four ways to buy: a free tier, a free trial, self-serve credits for code and AI agents, and quoted annual plans.

Sources: ZoomInfo's pricing page, its pricing guide, its free trial page and GTM AI pricing.

What buyers actually pay: Vendr reports a median of $33,500 a year, a low of $7,267 and a high of $156,000, with buyers saving 22% on average off the first quote (Vendr, checked November 2026).

About the "$14,995" figure: many guides say ZoomInfo Professional costs $14,995 a year. ZoomInfo's own pricing FAQ says its pricing "does not start at $15,000". We couldn't find that number on any ZoomInfo page, so treat it as a third-party estimate, not a list price.

What each paid plan adds

Each sales plan builds on the one below it. The big jump is from Professional to Copilot Advanced, where intent data and website visitors come in. The feature lists are from ZoomInfo's pricing page:

• Professional: contact and company profiles, search and export, mobile numbers and business emails, CRM integrations (HubSpot, Salesforce and others), the Chrome extension and mobile app, AI email writing and a dialer.
• Copilot Advanced: everything in Professional, plus buyer intent signals, website visitors, an account fit score, tech and funding insights, buying-group filters and workflows.
• Copilot Enterprise: everything in Advanced, plus real-time and custom intent signals, competitor alerts, advanced workflows and reporting, and a dedicated customer service manager.

ZoomInfo's pricing guide lists these as costs to budget separately: Streaming Intent, Engage (sequences and dialer), data outside North America, extra seats, and API and MCP access. Its pricing page describes Streaming Intent as showing "when companies are actively searching": the signal names the company, and finding the right people there is a separate step.

How ZoomInfo credits work

A credit is spent each time a contact or company profile leaves ZoomInfo. That covers a CSV export, a push to your CRM, the Chrome extension and any API call from an integration. Viewing a profile inside the platform doesn't use one (pricing page FAQ).

• One profile, one credit, whatever is on the profile. ZoomInfo lists 500M+ contacts and 120M+ direct-dial numbers, so a phone number isn't on every profile you pay for.
• Paid plans unlock mobiles. ZoomInfo's pricing guide lists direct dials and mobile numbers among what paid plans add over Lite.
• Self-serve credits expire 12 months after they're granted, free or bought (GTM AI pricing).
• Re-enriching a record is free for 12 months under "Records Under Management" (credits docs), but GTM AI's pricing page lists that as an Enterprise benefit, not part of the free tier.
• Searching is free on GTM AI. Enrichment uses data credits, and AI research uses AI credits: about 9–12 credits ($0.45–$0.60) to research one account.
• Some older subscriptions carry monthly credits that reset each month, and MCP can't draw on those.
• Community Edition's extra credits come from connecting your work email: ZoomInfo reads the contact details in your emails and contact book to add or update people in its database.

What one contact costs on ZoomInfo

On a contract, divide what you pay by the profiles you actually export. On self-serve GTM AI, it's the credit price: $0.38 a record at the $1,000 tier.

ZoomInfo's own example is a five-person SDR team exporting 50 contacts per rep per day, about 1,000 credits a week. That's roughly 52,000 a year. Here is what each contact costs at the median contract:

Two things change the real number:

• Unused credits are money spent on nothing. If a $33,500 contract covers 25,000 credits and the team uses 10,000, each contact cost $3.35, not $1.34.
• The contract buys more than contacts: seats, software, integrations and, on higher plans, intent and website visitors. If you use all of that, the cost per contact overstates what the data alone costs.

On GTM AI, 5,000 credits list at $1,900 ($0.38 each). New sign-ups get 70% off their first data credit purchase for a limited time, so that pack costs $570. GTM AI's pricing page lists mobile phone data among Enterprise features, so if mobiles are what you need, plan on talking to sales.

ZoomInfo vs paying per person for US contacts with a mobile

If what you need is US contacts with a mobile number, a pay-per-person database costs a fraction of a seat-based contract. Intent Leads (intentleads.si) charges 5¢ per person in Search, up to 50,000 people a month. You can require a mobile, so you never pay for anyone without one.

How to read it:

• The ZoomInfo column is a best case. It assumes the contract includes enough credits and every export has a mobile.
• It's not like for like. The ZoomInfo contract includes seats, a Chrome extension and CRM sync, plus intent on Copilot plans and data outside North America as an add-on. Intent Leads covers people in the US only and has no CRM apps: people arrive by CSV, API, CLI, MCP or webhook.
• Intent Leads' prices are monthly bands: 5¢ a person up to 50,000 a month, 4¢ to 250,000, then 2.5¢ (pricing). The table assumes even monthly use. Each person is charged once, ever: anyone you've already bought is left out of later exports.
• There's a $250 minimum top-up. The balance only expires after 3 months with nothing added or spent.
• GTM AI may cost less at volume. Its pricing page says volume discounts apply automatically. The table uses the one published rate.

Contract terms to check before you sign

ZoomInfo's paid plans are annual subscriptions, usually billed upfront, and they renew automatically unless you give notice in time. ZoomInfo's own pricing guide tells buyers to check five things:

1. The auto-renewal notice period. Vendr sees 30–90 days as typical, and suggests asking for 90–120 (Vendr).
2. Renewal price increases. Vendr reports annual escalation clauses of 5–10% as common. Ask for a cap in writing.
3. Billing. Monthly billing isn't standard on paid plans.
4. Credit rollover. Ask whether unused credits carry over or expire.
5. Data after you leave. Ask what you may keep using from your exports if you don't renew.

How to get a lower ZoomInfo price

Buyers in Vendr's data saved 22% on average. These are the moves both ZoomInfo's guide and Vendr describe:

1. Measure first. Use Lite or the 7-day trial to count how many contacts your team really exports in a week.
2. Negotiate credits, not just seats. ZoomInfo's guide calls credit volume the main cost lever for prospecting teams.
3. Bring competing quotes. ZoomInfo's own guide suggests it. If Apollo is on your list, our Apollo pricing breakdown works out what its seats and credits cost per contact.
4. Buy near quarter-end. Vendr notes ZoomInfo's quarters end in March, June, September and December.
5. Weigh multi-year terms carefully. They lower the yearly price but lock in seats and credits. Ask for the right to adjust both each year.

When ZoomInfo is worth the price

ZoomInfo is worth it when several teams use the whole platform and the credits, not just the contact data:

• You sell outside the US. ZoomInfo covers 500M+ contacts worldwide (data outside North America is an add-on); Intent Leads covers the US only.
• Your reps live in the Chrome extension and the CRM, with native Salesforce, HubSpot and Dynamics enrichment.
• You want one vendor for contacts, org charts, technographics, account intent, website visitors and conversation intelligence (Chorus).
• You export at volume. At 52,000 contacts a year, the median contract works out to 64¢ a contact, with the software included.

When paying per person is the better fit

• You need US contacts with mobiles, and nobody needs a seat to browse.
• Your volume is small or uneven: 2,000 people this quarter, 10,000 the next.
• You want the count before you pay. Search shows how many people match and a sample, free.
• You want people researching your topics, not just accounts. Intent leads are named people, 10¢ each falling to 5¢, from the same balance. For how person-level intent differs from account intent, see what is intent data.
• You build with code or AI agents. Every account has the API, CLI, MCP server and webhooks.

If you also want to name the people on your own website, our RB2B alternatives comparison covers visitor ID pricing.

Count your market for free

Set your filters in Search (titles, industry, company size, a radius around a ZIP code), require a mobile, and get a free count with a sample. Export only what you want at 5¢ a person, falling to 2.5¢ at volume, from a prepaid balance: no subscription, no seats, and you're never charged twice for the same person. See pricing.

Frequently asked questions

How much does ZoomInfo cost per year?

ZoomInfo quotes each contract, so there's no list price. Vendr's data from 1,581 purchases puts the median at $33,500 a year, with contracts from $7,267 to $156,000, as of November 2026. Seats, credit volume, add-ons such as intent, and contract length set the price.

Does ZoomInfo have a free plan or a free trial?

Both. ZoomInfo Lite is free with no expiry: 10 credits a month, or 25 if you connect your work email and let ZoomInfo add your contacts to its database. The free trial typically lasts 7 days and needs no credit card. GTM AI gives new accounts 1,000 data credits and 1,000 AI credits.

How much does a ZoomInfo credit cost?

On self-serve GTM AI, $0.38 a data credit at the $1,000 spend tier, and $0.05 an AI credit, as of November 2026. On a contract, a credit costs what you pay divided by the credits you use: on a $33,500 contract, 10,000 exports a year come to $3.35 each.

Can you pay for ZoomInfo monthly?

Not as standard. ZoomInfo's pricing guide says paid plans are billed annually, though payment terms can be discussed with your account team. GTM AI credit top-ups have no contract.

Does ZoomInfo pricing start at $15,000?

ZoomInfo says it doesn't. Its pricing FAQ calls the $15,000 figure a claim made by competitors. Vendr's lowest recorded contract is $7,267 a year, and Lite and GTM AI start free.