Apollo pricing in 2026: plans, credits and what 1,000 phone numbers cost
Apollo pricing in 2026: $0 to $119 a seat a month, 1 credit per email and 8 per phone number, and what 1,000 US contacts with a phone cost on each plan.
Updated
Apollo.io costs $0 on Free, and $49, $79 or $119 a seat a month on Basic, Professional and Organization when billed annually. Billed monthly, Basic is $65 and Professional $99; Organization is annual only, with a minimum of 3 seats. Each seat comes with credits, and the credits decide what you pay: an email costs 1 credit and a phone number 8, which works out to about 2¢ a credit and about 16¢ a phone number if you use every credit.
Apollo is a full sales platform, and you pay for seats: sequences, a dialer and CRM sync come with every paid seat, and the credits reset each cycle whether you use them or not. Intent Leads (intentleads.si) sells only the data, and it's 100% usage-based: pay per lead, no subscription, no seats, no annual contract and no monthly minimum, so a month with no leads costs nothing. For 1,000 US contacts with a phone in one month, Apollo's cheapest route is 4 Basic seats at $260; on Intent Leads, 1,000 people with a mobile cost $50. For emails alone, Apollo costs less.
Every Apollo price and term below was checked on Apollo's pricing page, credits page and API docs on November 14, 2026.
Apollo pricing at a glance (November 2026)
Apollo sells four plans, priced per seat. All seats on an account must be on the same plan, and annual billing saves 24%, according to Apollo's pricing page.
| Plan | Billed annually | Billed monthly | Credits per seat | Records per selection | Notable limits |
|---|---|---|---|---|---|
| Free | $0 | $0 | 75 a month (900 a year) | 25 | 1 intent topic, 2 sequences, 250 emails a day |
| Basic | $49 a seat a month | $65 a seat a month | 30,000 a year upfront, or 2,500 a month | 1,000 | 6 intent topics, 1 mailbox per user, 250 emails a day |
| Professional | $79 a seat a month | $99 a seat a month | 48,000 a year upfront, or 4,000 a month | 2,500 | 6 intent topics, unlimited daily sends, A/Z testing |
| Organization | $119 a seat a month, 3 seats minimum | Annual only | 72,000 a year upfront | 10,000 | 12 intent topics, unlimited daily sends |
Add-ons are billed per team, on top of seats: Inbound (website visitors, form enrichment, lead routing) costs $119 a month for Essentials or $639 for Max, and the Advanced Dialer $119 a month, all billed annually ($149, $799 and $149 monthly). Apollo calls these introductory prices. The free trial lasts 14 days with 75 credits, then the account can move to the Free plan.
How Apollo credits work
Credits are Apollo's currency. Each seat adds credits to one pool the whole team shares, and revealing or enriching data spends them. These are the published costs (pricing page, credits page):
| Action | Credits |
|---|---|
| Email (personal, business or both) | 1 per contact, only for emails Apollo can verify |
| Phone number | 8 per verified number |
| Enrich a record | 1–8 |
| AI research | 1 per run |
| US dialer | 1 per 30 seconds |
Four rules matter more than the table:
- A phone number isn't always a mobile. Apollo's credits page says the 8-credit price covers "mobile, direct, office extensions, and more", and each verified number costs the same.
- Waterfall phones cost more. When Apollo's own data has no number and you use waterfall enrichment (other vendors' data), a phone typically costs 8–25 credits, some setups 45 or more, and some vendors charge per lookup even when they find nothing (API docs).
- Credits don't roll over. Unused credits expire at the end of each billing cycle, plan credits and add-on credits alike. Annual plans grant the whole year's credits on day one.
- Extra credits renew. Add-on credits are bought in the app, charged immediately, and renew every cycle until you remove them. Apollo doesn't publish their price on the pricing page.
What an email and a phone number cost on each plan
A credit costs about 2¢ on annual billing and 2.5–2.6¢ on monthly billing, if every credit gets used. From Apollo's list prices:
| Plan and billing | Seat price | Credits per seat | Per credit | Per email (1 credit) | Per phone number (8) | Email and phone (9) |
|---|---|---|---|---|---|---|
| Basic, annual | $588 a year | 30,000 a year | 1.96¢ | 2.0¢ | 15.7¢ | 17.6¢ |
| Basic, monthly | $65 a month | 2,500 a month | 2.6¢ | 2.6¢ | 20.8¢ | 23.4¢ |
| Professional, annual | $948 a year | 48,000 a year | 1.98¢ | 2.0¢ | 15.8¢ | 17.8¢ |
| Professional, monthly | $99 a month | 4,000 a month | 2.48¢ | 2.5¢ | 19.8¢ | 22.3¢ |
| Organization, annual | $1,428 a year | 72,000 a year | 1.98¢ | 2.0¢ | 15.9¢ | 17.9¢ |
These are best cases. A seat that uses half its credits pays double per credit, because what's left expires at the end of the cycle. Waterfall phones at 8–25 credits work out to about 16¢–50¢ a number.
What 1,000 US contacts with a phone cost on Apollo
A contact with an email and a phone number takes 9 credits, so 1,000 of them take 9,000. Apollo doesn't publish the price of extra credits, so these tables buy credits the published way: with seats.
Once, in a single month:
| Option | Seats needed | Cost |
|---|---|---|
| Free | 1 | $0, but 75 credits a month covers about 8 contacts |
| Basic, monthly | 4 (10,000 credits) | $260 for the month |
| Professional, monthly | 3 (12,000 credits) | $297 for the month |
| Basic, annual | 1 (30,000 credits upfront) | $588 for the year |
| Organization, annual | 3 (the minimum) | $4,284 for the year |
| Intent Leads Search, mobile required | None | $50 (from a $250 minimum top-up) |
Every month, for a year:
| Contacts with a phone a month | Credits a year | Basic, annual | Professional, annual | Organization, annual | Intent Leads Search |
|---|---|---|---|---|---|
| 1,000 | 108,000 | $2,352 (4 seats) | $2,844 (3 seats) | $4,284 (3 seats) | $600 |
| 5,000 | 540,000 | $10,584 (18 seats) | $11,376 (12 seats) | $11,424 (8 seats) | $3,000 |
| 10,000 | 1,080,000 | $21,168 (36 seats) | $21,804 (23 seats) | $21,420 (15 seats) | $6,000 |
How to read it:
- The Apollo columns are a best case. They assume every credit is used and every number comes from Apollo's own data at 8 credits. The number may be an office line or a direct dial, not a mobile.
- It's not like for like. Apollo's seats include sequences, a dialer, call recording and CRM sync. Intent Leads only delivers the people, by CSV, API, CLI, MCP or webhook.
- "Mobile required" in Search means only people with a mobile are exported, so you never pay for anyone without one. Search costs 5¢ a person up to 50,000 a month, 4¢ up to 250,000, then 2.5¢ (pricing), and each person is charged once, ever.
- If you only need emails, Apollo costs less. 1,000 verified emails take 1,000 credits, about $20–$26 of a seat's allowance, against $50 on Search.
Apollo vs Intent Leads at a glance
The main difference is the billing model: Apollo sells seats with credits that expire each cycle, and Intent Leads charges per person delivered, with nothing to renew.
| Apollo | Intent Leads | |
|---|---|---|
| Billing model | Per seat, monthly or annual (Organization annual only, 3 seats minimum) | 100% usage-based: pay per person from a prepaid balance; no subscription, seats or contract |
| Unused spend | Credits expire at the end of each cycle | The balance expires only after 3 months with nothing added or spent |
| Phone numbers | 8 credits per verified number (mobile, direct or office line), about 16¢–21¢ | Require a mobile: 5¢ a person, falling to 2.5¢, each mobile with its do-not-call flag |
| Emails | 1 credit, about 2¢–2.6¢ | Business and personal emails come with the person when we have them |
| Intent data | Company-level, weekly; 1–12 topics by plan | Named people researching your topics, 10¢ falling to 5¢ |
| Outreach tools | Sequences, dialer, call recording, CRM sync, Chrome extension | None: CSV, API, CLI, MCP and webhooks into your own tools |
| Coverage | 240M+ contacts at 30M+ companies (Apollo's figure) | US people only |
| Using data for clients | Standard plans are for internal business use only | Agencies may pass leads to their clients |
Apollo billing terms to check before you buy
Apollo bills per seat, monthly or annually, and annual plans are paid upfront and hard to unwind. These terms are from the FAQ on Apollo's pricing page:
- Organization is annual only, with at least 3 seats, so the smallest Organization bill is $4,284 a year.
- Annual can't switch to monthly mid-term. You cancel and wait for the term to end; mid-cycle downgrades on annual plans aren't permitted.
- No refunds on downgrades. They take effect immediately, with no refund for unused time; cancellations take effect at the end of the term.
- One plan for everyone. You can't put some users on Professional and others on Basic.
- Internal use only. Sharing Apollo data with customers, reselling it or using it in external products needs a separate agreement with custom pricing. That matters for agencies running outbound for clients.
What buyers actually pay for Apollo
What a team pays depends on seats, plan and billing. Vendr reports a median of $19,004 a year across 102 purchases, a low of $4,284 (the price of three Organization seats at list) and a high of $46,156, with buyers saving 30% on average (checked November 14, 2026). Vendr says Apollo pricing is often negotiable, especially for teams with 5 or more users or multi-year commitments.
If you're weighing Apollo against ZoomInfo, our ZoomInfo pricing breakdown works through its contracts and credits the same way.
Apollo's buying intent vs person-level intent
Apollo's buying intent tells you which companies are researching a topic, not which people. Its help center says the scores come from Bombora, are measured per company and refresh weekly; people found with the intent filter work at those companies "but they may not be the individuals conducting the research." Plans track 1 to 12 topics.
Intent leads are named US people researching your topics in the last 14 days, counted free every day, at 10¢ a person falling to 5¢, from the same balance as Search. More on the difference in what is intent data.
When Apollo is the better fit
Apollo is good value when your team uses the whole platform and spends its credits every cycle:
- You want one tool for data, sequences, calls and CRM sync, and reps who work in Gmail, the Chrome extension or Salesforce.
- You mostly need emails. At about 2¢ an email on an annual seat, Apollo costs less than 5¢ a person.
- You need contacts outside the US. Intent Leads covers US people only.
- Your usage is steady, so every seat spends its credits before they reset.
- You want to start free. The Free plan and the 14-day trial cost nothing.
When paying per person is the better fit
Intent Leads is 100% usage-based: pay per lead, no subscription, no seats, no annual contract and no monthly minimum, so a month with no leads costs nothing. That fits when:
- Phone numbers drive your bill. You need US contacts with a mobile, and 8 credits a number adds up faster than seats.
- Your volume is uneven: 2,000 people this quarter, 10,000 the next. Nothing resets at the end of a cycle.
- Many people need access. Your whole team and every client workspace are included.
- You're an agency. You can pass leads to clients and hand a workspace to a client's own organization (agencies); only building a competing data product is off-limits.
- You build with code or AI agents. Everything in the dashboard is in the API, CLI and MCP server, with signed webhooks.
Count your market for free
Set your filters in Search (titles, seniority, industry, company size, revenue, a radius around a ZIP code), require a mobile, and get a free count with a sample. Export only the people you want at 5¢ each, falling to 2.5¢, from a prepaid balance ($250 minimum top-up): no subscription, no seats, never charged twice for the same person. See pricing.
Frequently asked questions
How much does Apollo cost per month?
$0 on Free; $49 (Basic) or $79 (Professional) a seat billed annually, or $65 and $99 billed monthly. Organization is $119 a seat, annual only, with 3 seats minimum: at least $4,284 a year. Apollo's pricing page, November 2026, before taxes and add-ons.
How many credits does a phone number cost in Apollo?
8 credits per verified phone number, whether it's a mobile, a direct dial or an office line. An email costs 1 credit. Through waterfall enrichment, a phone typically costs 8–25 credits and sometimes 45 or more, per Apollo's API docs (November 2026).
Do Apollo credits roll over?
No. Unused credits expire at the end of each billing cycle, including add-on credits you paid for: yearly on annual plans, monthly on monthly plans.
Is Apollo free?
It has a free plan with no time limit: 75 credits a month, 2 sequences, 1 intent topic and 250 emails a day, enough for about 8 contacts with an email and a phone. Paid plans have a 14-day trial with 75 credits.
Can I cancel Apollo anytime?
Monthly plans can be cancelled at any time, effective at the end of the month. Annual plans are paid upfront: cancelling takes effect at the end of the term, and downgrades give no refund for unused time.