Medicare leads: people researching Medicare plans
People turning 65, and people unhappy with their plan, read about Medicare Advantage and Medigap before they choose. These are the people researching Medicare right now.
What are Medicare leads?
Medicare leads are people choosing or changing Medicare coverage, bought by brokers, agents and FMOs who sell Medicare Advantage, Medicare Supplement (Medigap) and related plans. Intent-based Medicare leads are US consumers whose recent reading is about Medicare, Medicare Advantage, Medigap or their guaranteed issue rights, identified from that research and delivered with contact details, age range and home state. Unlike shared or exclusive Medicare web leads, inbound calls and turning-65 mail programs, nobody here asked for an agent, so CMS rules on unsolicited contact apply in full: these are for email, ad audiences and event invitations, not cold calls. We count plan and coverage topics only, never health conditions or prescriptions.
People researching Medicare coverage
Medicare shopping peaks around turning 65 and the fall enrollment period, but research runs all year: how Medigap guaranteed issue works, whether an Advantage plan covers their doctors, how a supplement compares. Adult children research for their parents too.
We count plan and coverage topics only, never health conditions or prescriptions. Each lead has an age range and home state, so a broker can keep to the states they're appointed in. Medicare marketing has its own rules on top of telemarketing law, so plan outreach around them.
| Topic | Category | People researching (US) |
|---|---|---|
| Medicare | Health Insurance | 862,025 |
| Medicare Advantage | Health Insurance | 288,489 |
| Medicare Supplement Insurance (Medigap) | Health Insurance | 87,359 |
| Medicare Supplement (Medigap) Guaranteed Issue Rights | Health Insurance | 44,951 |
| Supplemental Health Insurance | Health Insurance | 13,192 |
As of November 14, 2026. People in the US researching each topic on that day, counted exactly; the page checks for a new day every hour. People often research several topics, so the rows overlap: the total above counts each person once. A lane keeps a rolling 14-day window, so it also holds people from earlier days.
Ways to buy Medicare leads
The common ways to buy Medicare leads, side by side. Third-party prices come from each seller's own pages or a named industry source, checked November 2026 and linked below; where nobody publishes a figure, the row says how the price is set.
| Way to buy | Price | Exclusivity | Contact data included | Timing | Contract or subscription |
|---|---|---|---|---|---|
| Intent leadsPeople researching your topics, which you export yourself | 10¢ falling to 5¢ per lead; counts and samples free | Not exclusive, but no form fill is split among buyers | Name, personal email, mobiles with do-not-call flags, home city and ZIP, homeowner, income | Researched in the last 14 days; new people every data day | None: prepaid balance, top-ups from $250 |
| Shared real-time leadsA Medicare quote form sold to several agents | $9 per shared Medicare lead at BestInsuranceLeads; data leads from $4 at NextGen Leads12 | Shared between several agents | Name, phone, age, ZIP and plan interest from the form | Real time | NextGen Leads: no minimum orders and no subscription fee |
| Exclusive leads and inbound callsOne agent per web lead, or a caller routed to one agent | $17 exclusive and $40 per call at BestInsuranceLeads; $32–$38 per exclusive Medicare Advantage lead at RiseGen; calls from $45 at NextGen Leads123 | Exclusive to one agent or one call | The form fields, or a caller on the line | Real time, or live | Calls are billed only past a minimum call length; no subscription at RiseGen |
| Aged leadsOld Medicare Supplement requests, resold after the first agent | $0.15–$0.75 per aged Medicare Supplement lead at Aged Lead Store; 50¢ each at My Laser Marketing45 | Aged Lead Store's are shared; My Laser Marketing sells each once, after an agent has worked it for about 30 days | The original form fields | From 15 days to most of a year after the request | $100 minimum at Aged Lead Store, which limits use to manual dialing of numbers not on do-not-call lists |
- BestInsuranceLeads, Medicare insurance leads, as of November 2026.
- NextGen Leads, Medicare insurance leads, as of November 2026.
- RiseGen, Pricing, as of November 2026.
- Aged Lead Store, Health and Medicare Supplement leads, as of November 2026.
- My Laser Marketing, Medicare leads, as of November 2026.
Who uses Medicare leads
Medicare brokers and agents
People comparing plans in the states you're appointed in.
FMOs and agencies
A feed for your agents, split by the states each one is appointed in.
Retirement advisers
People approaching 65 are also planning retirement income.
Every field we have, at one price per person
Name, job title, company and website, business email with its validation status, personal email, every mobile we have with its own do-not-call flag, direct and company phones, LinkedIn, department, title and employer history, schools, home city, age, gender, household income, net worth, homeowner, married and children at home, the company's size, revenue, NAICS and SIC codes and address, and why they're here: the topics they researched or the pages they visited. The same fields in the dashboard, the CSV, the API and the webhook.
Every field, by group 70 in all
Who they are33
- First Name
- Last Name
- Job Title
- Seniority
- Standard Title
- Department
- Job Function
- Sub-departments
- Headline
- Title History
- Employer History
- Education
- LinkedIn Connections
- Company
- Website
- Industry
- NAICS
- SIC
- Employees
- Employee Range
- Revenue
- Revenue Range
- Company Address
- City
- State
- Company ZIP
- Company Country
- Company Description
- Photo
- LinkedIn Headline
- Current Title (LinkedIn)
- Current Company (LinkedIn)
- Location (LinkedIn)
Home and household11
- Home City
- Home State
- Home ZIP
- Home Country
- Age Range
- Gender
- Household Income
- Net Worth
- Homeowner
- Married
- Children at Home
How to reach them12
- Business Email
- Email Status
- Personal Email
- Mobile
- Mobile on DNC
- Direct Phone
- Company Phone
- Company LinkedIn
- X (Twitter)
- GitHub
- All Mobiles
Why they're here9
- Intent Topics
- Intent Score
- Last Active
- Visited Page
- Visited At
- Lane
- Keywords Matched
- Intent Strength
- First Seen
The ID that lasts5
- Exported
- Seen Before
- Suppressed
- Lead ID
- Person ID
Aim it at the people you can serve
Lanes take household and location filters as well as topics, so you only pay for people you can serve. For this market, these matter most:
- Age range, to keep people near or over 65.
- Home state, ZIP code or radius.
- Household income, for supplement versus Advantage offers.
- Home state, city, ZIP codes, or a radius around a ZIP code.
- Homeowner, household income, net worth, age range, married and children at home.
- Require a mobile, or only mobiles that aren't on do-not-call lists.
Pay per lead, only when you export
100% usage-based: pay per lead, no subscription. From 10¢ a person, falling to 5¢ as your month grows, with no seats or contract: add funds to a prepaid balance and spend them on any lane.
Intent leads
Charged once a month per person, however many of your lanes find them.
| People this month | Each |
|---|---|
| First 2,500 | 10¢ |
| 2,501 – 7,500 | 8¢ |
| 7,501 – 20,000 | 6.7¢ |
| Above 20,000 | 5¢ |
10,000 in a month cost $817.50; 50,000 in a month cost $2,987.50. Only the people inside each band get its price. More than 100,000 a month? Talk to us.
Free before you buy
Size the market and check who's in it at no cost.
- Daily counts for every lane and every topic.
- Samples of the people in a lane, before you export.
- Quotes on every export, shown before you pay.
- Exclusion lists, so you never pay for people you already have.
- API, webhooks and CSV on every account.
Set it up in 3 steps
- 01
Add the topics
Create a free account and start a lane with topics such as “Medicare”, “Medicare Advantage” and “Medicare Supplement Insurance (Medigap)”. Or describe what you sell and pick from the topics we suggest.
- 02
Narrow it to your market
Keep the states you're appointed in and the age bands near 65.
- 03
Export, or have them sent
Check the count free every day. Export a CSV when it looks right, pull leads through the API, or have each new person sent to your CRM by webhook.
How to work Medicare leads
- 01
Time it to the enrollment windows
Most switching happens in the Annual Enrollment Period, October 15 to December 7, and in the seven-month Initial Enrollment Period around a 65th birthday. Medigap is easiest to buy in the six months after Part B starts. Build your calendar around those dates.
- 02
Split Advantage from Medigap
Put Medicare Advantage readers in one lane and Medigap and guaranteed issue readers in another. One wants network and extra-benefit answers, the other wants to know which supplement letter to pick and whether they'll be underwritten.
- 03
Educate by email, never cold call
CMS rules for Medicare Advantage and Part D ban unsolicited phone calls and door-to-door visits. Send useful comparisons by email with an opt-out, and call only people who ask you to.
- 04
Fill seminars and webinars
Upload the list as an ad audience in the counties you're appointed in and invite people to an educational Medicare 101 session. Keep educational and sales events separate, as the rules require.
- 05
Document the Scope of Appointment
Before any meeting about Advantage or Part D plans, record a Scope of Appointment, and use the required third-party marketing disclaimer in your emails and ads.
Cadence
Export weekly, and every few days from October 15 to December 7. Send two or three educational emails over three weeks, each with a link to book a call, then a monthly note until the person's next enrollment window.
SubjectMedicare Advantage or Medigap? A plain comparison
Hi {first name}, If you're sorting out Medicare, the big choice is between a Medicare Advantage plan and Original Medicare with a Medigap supplement. I wrote a one-page comparison of how each handles doctors, travel and out-of-pocket costs. Want a copy? If you'd then like to go through the plans available in {county}, you can book a time here: {link}. {name}, licensed agent, {agency} We do not offer every plan available in your area. Contact Medicare.gov or 1-800-MEDICARE for all your options.
Interest signals, not opt-in leads
These people researched the topics above. They didn't fill in a form or agree to be contacted, so these aren't opt-in or consented leads. Every mobile carries its own do-not-call flag. Follow the TCPA, state telemarketing laws, the national and state do-not-call rules and your industry's own marketing rules before you call or text. They work best for email, ad audiences and other compliant outreach.
Medicare leads questions
How counts, targeting and prices work for Medicare leads. The lanes guide covers keywords, filters and strength in detail.
How much do Medicare leads cost?
100% usage-based: pay per lead, no subscription. Intent Leads charges 10¢ per lead for the first 2,500 in a month, then 8¢ up to 7,500, 6.7¢ up to 20,000 and 5¢ after that, from a prepaid balance. Counts and samples are free, and each person is charged once a month however many of your lanes find them. Other ways to buy them, as of November 2026. Shared real-time leads: $9 per shared Medicare lead at BestInsuranceLeads; data leads from $4 at NextGen Leads. Exclusive leads and inbound calls: $17 exclusive and $40 per call at BestInsuranceLeads; $32–$38 per exclusive Medicare Advantage lead at RiseGen; calls from $45 at NextGen Leads. Aged leads: $0.15–$0.75 per aged Medicare Supplement lead at Aged Lead Store; 50¢ each at My Laser Marketing.
Are these Medicare leads exclusive?
No, and they aren't shared quote forms or transfers either. Nobody asked for a Medicare agent: these are people reading about Medicare Advantage, Medigap and their enrollment rights, and you reach them with compliant outreach of your own. Another agent with the same topics may find the same people.
How fresh are the Medicare leads?
The counts on this page are for November 14, 2026, the latest data day. Everyone researched Medicare coverage in the last 14 days, and every data day adds more people. Plan shopping clusters around the Annual Enrollment Period, October 15 to December 7, and around 65th birthdays, so export more often then.
Can I get Medicare leads in the states I'm appointed in?
Yes. Filter by home state, then by ZIP code or radius if you meet clients in person or run local seminars. Counting your area costs nothing.
Do Medicare leads include phone numbers?
On November 14, 2026, 822,233 of the 1,068,262 people researching Medicare, Medicare Advantage and Medigap (77%) had at least one mobile number. Yes: the mobiles we hold for each person, every one with its own do-not-call flag, and a personal email. In Medicare, a number on file is not an invitation to call, as the next answer explains.
Can I call or text Medicare leads?
Not as a cold call. CMS rules for Medicare Advantage and Part D ban unsolicited phone calls and door-to-door visits, on top of the TCPA and do-not-call rules, and a Scope of Appointment must be documented before a sales meeting. Use these for email with an opt-out, ad audiences and invitations to educational events, and call only people who ask you to.
Can I target people turning 65?
Yes. Filter on the age range that includes 65 and keep the Medicare topics, so people approaching their Initial Enrollment Period sit in their own lane with their own message.
Do you include health conditions?
No. Consumer topics about health conditions, medicines and pharmacy aren't offered at all. Medicare leads here come from plan and coverage topics only.