Annuity leads: people researching annuities
People near retirement read about fixed and indexed annuities before they talk to anyone selling one. These are the people researching annuities right now.
What are annuity leads?
Annuity leads are people likely to put retirement savings into an annuity, bought by insurance agents, financial advisers and IMOs who place fixed, fixed indexed and income annuities. Intent-based annuity leads are US consumers whose recent reading is about annuities, fixed versus indexed products or annuities within retirement planning, identified from that research and delivered with contact details, age range, household income and an estimated net worth band. Exclusive annuity leads and live transfers are inquiries routed to one adviser, usually with an asset figure the consumer typed in; seminar mailers buy attention in bulk. Intent leads reach people earlier, while they're still learning how surrender periods, caps and income riders work.
People researching annuities
Annuity buyers are mostly near or in retirement, worried about running out of money or about market swings, and they research hard: fixed versus indexed, surrender periods, income riders. They're cautious, and the first adviser who explains it plainly usually gets the meeting.
We count those readers every day with age range, household income and net worth. An adviser can keep to people with the assets for the products they place, and to the states where they're licensed.
| Topic | Category | People researching (US) |
|---|---|---|
| Annuities | Retirement & Pension | 65,675 |
| Fixed Annuities | Retirement & Pension | 38,123 |
| Life Insurance, Annuities and Retirement Planning | Life Insurance | 21,959 |
| Fixed vs. Indexed Annuities | Retirement & Pension | 18,199 |
| Fixed Indexed Annuities | Retirement & Pension | 2,023 |
As of November 14, 2026. People in the US researching each topic on that day, counted exactly; the page checks for a new day every hour. People often research several topics, so the rows overlap: the total above counts each person once. A lane keeps a rolling 14-day window, so it also holds people from earlier days.
Ways to buy annuity leads
The common ways to buy annuity leads, side by side. Third-party prices come from each seller's own pages or a named industry source, checked November 2026 and linked below; where nobody publishes a figure, the row says how the price is set.
| Way to buy | Price | Exclusivity | Contact data included | Timing | Contract or subscription |
|---|---|---|---|---|---|
| Intent leadsPeople researching your topics, which you export yourself | 10¢ falling to 5¢ per lead; counts and samples free | Not exclusive, but no form fill is split among buyers | Name, personal email, mobiles with do-not-call flags, home city and ZIP, homeowner, income | Researched in the last 14 days; new people every data day | None: prepaid balance, top-ups from $250 |
| Shared web leadsAn annuity inquiry from a quote or rate site, passed to several advisers | Priced per lead by each seller; none of the shared sellers we checked publish a rate | Shared between several advisers, so the prospect hears from all of them | Name, phone, email, age and the savings they typed in | Real time | Varies by seller |
| Exclusive leads and live transfersAn inquiry or a screened caller routed to one adviser | $32 per lead plus a one-time $299 setup at Retirement Prospects; $125 exclusive and $300 per live transfer at InsureLeads; $300 each at The Annuity Leads123 | Exclusive: matched with one professional | The inquiry form, with a self-reported asset figure, or a live caller | As the inquiry comes in, or live | One-time setup fee at Retirement Prospects; per lead or per call elsewhere |
| Aged leads and seminar mailOld annuity inquiries resold, or mailers that invite people to a workshop | $2–$12 per aged annuity lead at InsureLeads; $435 per 1,000 mailers at ALB Senior Markets (2023 rate page)24 | Aged leads have been worked before; mail replies are yours alone | Aged: the original inquiry. Mail: whatever the reply card or RSVP asks for | Aged: months old. Mail: replies arrive in the weeks before the event | Per record or per mail drop |
- Retirement Prospects, Exclusive annuity leads, as of November 2026.
- InsureLeads, Annuity leads, as of November 2026.
- The Annuity Leads, Common questions, as of November 2026.
- ALB Senior Markets, Direct mail leads (2023 rates), as of November 2026.
Who uses annuity leads
Annuity and retirement income advisers
People comparing annuity types, with the assets to buy one.
IMOs and marketing organizations
Prospects for the advisers you support, sorted by licensed state and net worth.
Retirement seminar marketers
Invitations by email and ads to people researching retirement income.
Every field we have, at one price per person
Name, job title, company and website, business email with its validation status, personal email, every mobile we have with its own do-not-call flag, direct and company phones, LinkedIn, department, title and employer history, schools, home city, age, gender, household income, net worth, homeowner, married and children at home, the company's size, revenue, NAICS and SIC codes and address, and why they're here: the topics they researched or the pages they visited. The same fields in the dashboard, the CSV, the API and the webhook.
Every field, by group 70 in all
Who they are33
- First Name
- Last Name
- Job Title
- Seniority
- Standard Title
- Department
- Job Function
- Sub-departments
- Headline
- Title History
- Employer History
- Education
- LinkedIn Connections
- Company
- Website
- Industry
- NAICS
- SIC
- Employees
- Employee Range
- Revenue
- Revenue Range
- Company Address
- City
- State
- Company ZIP
- Company Country
- Company Description
- Photo
- LinkedIn Headline
- Current Title (LinkedIn)
- Current Company (LinkedIn)
- Location (LinkedIn)
Home and household11
- Home City
- Home State
- Home ZIP
- Home Country
- Age Range
- Gender
- Household Income
- Net Worth
- Homeowner
- Married
- Children at Home
How to reach them12
- Business Email
- Email Status
- Personal Email
- Mobile
- Mobile on DNC
- Direct Phone
- Company Phone
- Company LinkedIn
- X (Twitter)
- GitHub
- All Mobiles
Why they're here9
- Intent Topics
- Intent Score
- Last Active
- Visited Page
- Visited At
- Lane
- Keywords Matched
- Intent Strength
- First Seen
The ID that lasts5
- Exported
- Seen Before
- Suppressed
- Lead ID
- Person ID
Aim it at the people you can serve
Lanes take household and location filters as well as topics, so you only pay for people you can serve. For this market, these matter most:
- Age range.
- Net worth and household income.
- The states you're licensed in.
- Home state, city, ZIP codes, or a radius around a ZIP code.
- Homeowner, household income, net worth, age range, married and children at home.
- Require a mobile, or only mobiles that aren't on do-not-call lists.
Pay per lead, only when you export
100% usage-based: pay per lead, no subscription. From 10¢ a person, falling to 5¢ as your month grows, with no seats or contract: add funds to a prepaid balance and spend them on any lane.
Intent leads
Charged once a month per person, however many of your lanes find them.
| People this month | Each |
|---|---|
| First 2,500 | 10¢ |
| 2,501 – 7,500 | 8¢ |
| 7,501 – 20,000 | 6.7¢ |
| Above 20,000 | 5¢ |
10,000 in a month cost $817.50; 50,000 in a month cost $2,987.50. Only the people inside each band get its price. More than 100,000 a month? Talk to us.
Free before you buy
Size the market and check who's in it at no cost.
- Daily counts for every lane and every topic.
- Samples of the people in a lane, before you export.
- Quotes on every export, shown before you pay.
- Exclusion lists, so you never pay for people you already have.
- API, webhooks and CSV on every account.
Set it up in 3 steps
- 01
Add the topics
Create a free account and start a lane with topics such as “Annuities”, “Fixed Annuities” and “Fixed Indexed Annuities”. Or describe what you sell and pick from the topics we suggest.
- 02
Narrow it to your market
Keep your licensed states, the age bands near retirement and the net worth your products need.
- 03
Export, or have them sent
Check the count free every day. Export a CSV when it looks right, pull leads through the API, or have each new person sent to your CRM by webhook.
How to work annuity leads
- 01
Qualify on assets before anything else
Filter on net worth and household income bands that match the minimums of the products you place. An annuity conversation with someone who has $20,000 saved wastes both your afternoons.
- 02
Teach the trade-offs
People reading Fixed vs. Indexed Annuities want to understand surrender periods, caps, participation rates and income riders. Send a plain one-page comparison of a multi-year guaranteed annuity, a fixed indexed annuity and an income annuity.
- 03
Offer a review, not a product
Invite them to a free retirement income review that looks at Social Security timing, maturing CDs and 401(k) rollovers. The annuity comes up when it fits, which is how they want to be sold.
- 04
Fill a workshop
Upload the list to Meta and Google as an ad audience near your office and invite people to a retirement income workshop or webinar. Seminar marketers have done this for decades by mail; ads and email reach the same people for less.
- 05
Document the best-interest case
Most states' annuity sales rules now require a recommendation in the client's best interest, with their goals, liquidity needs and surrender charges on file. Gather that in the review, before any application.
Cadence
Export weekly. Send one educational email a week for four weeks, each ending with an invitation to a review or a workshop, then move non-responders to a monthly newsletter. Annuity decisions often wait for a CD to mature or a rollover date, so stay in touch for months.
SubjectFixed or indexed? A one-page answer
Hi {first name}, If you're looking at annuities, the choice between a fixed and an indexed annuity comes down to how much growth you want and how long you can leave the money alone. I wrote a one-page comparison with the surrender periods and fees spelled out. Want a copy? If it raises questions, I run a free 30-minute retirement income review, with no obligation to buy anything. {name}, {credentials}, {firm}
Interest signals, not opt-in leads
These people researched the topics above. They didn't fill in a form or agree to be contacted, so these aren't opt-in or consented leads. Every mobile carries its own do-not-call flag. Follow the TCPA, state telemarketing laws, the national and state do-not-call rules and your industry's own marketing rules before you call or text. They work best for email, ad audiences and other compliant outreach.
Annuity leads questions
How counts, targeting and prices work for annuity leads. The lanes guide covers keywords, filters and strength in detail.
How much do annuity leads cost?
100% usage-based: pay per lead, no subscription. Intent Leads charges 10¢ per lead for the first 2,500 in a month, then 8¢ up to 7,500, 6.7¢ up to 20,000 and 5¢ after that, from a prepaid balance. Counts and samples are free, and each person is charged once a month however many of your lanes find them. Other ways to buy them, as of November 2026. Shared web leads: Priced per lead by each seller; none of the shared sellers we checked publish a rate. Exclusive leads and live transfers: $32 per lead plus a one-time $299 setup at Retirement Prospects; $125 exclusive and $300 per live transfer at InsureLeads; $300 each at The Annuity Leads. Aged leads and seminar mail: $2–$12 per aged annuity lead at InsureLeads; $435 per 1,000 mailers at ALB Senior Markets (2023 rate page).
Are these annuity leads exclusive?
No. Exclusive annuity leads are inquiries matched to one adviser; these are people researching fixed and indexed annuities who haven't asked anyone for a quote. You reach them first with your own message, but another adviser using the same topics could too.
How fresh are the annuity leads?
The counts on this page are for November 14, 2026, the latest data day. Each person read about annuities in the last 14 days, and new readers come in every data day. Annuity buyers research for a long time, so this usually catches them well before they would fill in an inquiry form.
Can I get annuity leads in my licensed states only?
Yes. Filter by home state, and add ZIP codes or a radius when you're filling seminars or office appointments near you.
Do annuity leads include phone numbers?
On November 14, 2026, 92,305 of the 119,390 people researching fixed and indexed annuities (77%) had at least one mobile number. Most people come with at least one mobile, and every mobile is flagged for do-not-call status. A personal email comes with each lead as well.
Can I call these annuity prospects?
Only lawfully. They researched annuities but didn't ask to be called: check every do-not-call flag, get prior express written consent before autodialed or prerecorded calls or texts, and follow state telemarketing and insurance advertising rules. Seminar invitations and email are the usual first touch.
Are the assets on annuity leads verified?
No lead source verifies assets. Even sellers of exclusive annuity leads say the asset minimum is what the consumer told them. Our leads carry estimated household income and net worth bands, which help you skip people who can't fund a policy, but confirm assets in the review.
Do you include people researching retirement in general?
This page counts annuity topics, including one that spans life insurance, annuities and retirement planning. Add retirement income or wealth topics to the same lane for a wider net.