Contractor leads: homeowners researching a remodel
Kitchens, baths, basements and additions get planned for months. Homeowners read about layouts, costs and how to hire a contractor long before anyone comes out to measure. These are the people doing that reading now.
What are contractor leads?
Contractor leads are homeowners who may hire a remodeler or general contractor soon, bought by kitchen and bath remodelers, design-build firms, basement and addition builders, and window and siding companies. Intent-based contractor leads are people in the US whose recent reading is about kitchen, bathroom or whole-home remodeling, room additions, basement finishing, window and door replacement, siding or hiring a general contractor, identified from that research and delivered with contact details, home city and ZIP, homeowner status and household income. A marketplace quote request is one project sent to several pros at the same moment; a building permit shows up after the plans are drawn, when a contractor is usually already hired. These people come earlier: still reading, with nobody chosen yet.
Homeowners researching remodels and contractors
Remodeling work rarely starts with a phone call. A homeowner thinking about a new kitchen, a primary bath or an addition reads about layouts, costs and permits for weeks, then asks two or three contractors to bid. By the time a permit is pulled, someone has already won the job.
We count that reading every day across eight remodeling topics and attach each person's home city and ZIP, homeowner status, household income and net worth. This page is residential: homeowners improving the house they live in. Commercial builds planned by companies are on the construction leads page.
| Topic | Category | People researching (US) |
|---|---|---|
| Kitchen Remodeling | Home Improvement | 682,576 |
| Home Remodeling | Home Improvement | 532,788 |
| Bathroom Remodeling | Home Improvement | 281,596 |
| Basement Finishing | Home Improvement | 219,146 |
| Room Additions | Home Improvement | 42,054 |
| Window and Door Replacement | Doors & Windows | 36,762 |
| Siding Installation | Home Improvement | 8,724 |
| General Contractor | Construction Consulting & Contracting | 5,297 |
As of November 13, 2026. People in the US researching each topic on that day, counted exactly; the page checks for a new day every hour. People often research several topics, so the rows overlap: the total above counts each person once. A lane keeps a rolling 14-day window, so it also holds people from earlier days.
Ways to buy contractor leads
The common ways to buy contractor leads, side by side. Third-party prices come from each seller's own pages or a named industry source, checked November 2026 and linked below; where nobody publishes a figure, the row says how the price is set.
| Way to buy | Price | Exclusivity | Contact data included | Timing | Contract or subscription |
|---|---|---|---|---|---|
| Intent leadsPeople researching your topics, which you export yourself | 10¢ falling to 5¢ per lead; counts and samples free | Not exclusive, but no form fill is split among buyers | Name, personal email, mobiles with do-not-call flags, home city and ZIP, homeowner, income | Researched in the last 14 days; new people every data day | None: prepaid balance, top-ups from $250 |
| Remodeling platform profile and adsHouzz Pro: a paid profile and local ads, plus Project Match requests from homeowners | Houzz Pro software from $199 a month, with an advertising package from $499 a month on top; leads aren't priced one by one1236 | Mixed: a Project Match request goes to up to 6 pros, while messages and calls from your own profile come only to you | The homeowner's message, call or questionnaire answers about the project | Real time, as homeowners message, call or finish a Project Match | An annual subscription after a 30-day free trial on the Pro plan; ads are a separate add-on |
| Referral fee when you're hiredBuildZoom: vetted residential projects it says average over $150,000, matched to contractors who bid | Free to join; each project shows a flat connection fee or a percentage of your final contract price before you accept, and BuildZoom doesn't publish the rates456 | Shared, according to Housecall Pro's comparison; you bid for the job through BuildZoom | An introduction to the homeowner and the project, then you work with them directly | When a project matches; BuildZoom says pros average 3 introductions a month | No subscription; you sign BuildZoom's referral agreement when you join |
| Exclusive leads and booked appointmentsAd campaigns run for one contractor, such as Minyona's, sold per lead or per appointment | $50–$200 per exclusive lead or $200–$400 per booked appointment at Minyona, plus a one-time $2,000 setup7 | Exclusive: Minyona says its leads are never shared with other contractors | A verified contact and the project, or a time booked on your calendar | Real time, or at the appointment | No monthly retainer; the campaigns run through your own ad account |
- Houzz, Houzz Pro pricing, as of November 2026.
- Houzz Pro, Houzz Pro pricing explained, as of November 2026.
- Houzz Pro help center, A guide to the different types of Houzz leads, as of November 2026.
- BuildZoom, How BuildZoom fees work, as of November 2026.
- BuildZoom, How it works for professionals, as of November 2026.
- Housecall Pro, 15 best lead generation websites for contractors, as of November 2026.
- Minyona, Contractor lead generation, as of November 2026.
Who uses contractor leads
Kitchen, bath and basement remodelers
Homeowners reading about the room you rebuild, before they've asked anyone to measure it.
General contractors and design-build firms
Additions and whole-home projects, found while the owner is still deciding who to hire.
Window, door and siding companies
Exterior projects near you, from people comparing materials and installers.
Every field we have, at one price per person
Name, job title, company and website, business email with its validation status, personal email, every mobile we have with its own do-not-call flag, direct and company phones, LinkedIn, department, title and employer history, schools, home city, age, gender, household income, net worth, homeowner, married and children at home, the company's size, revenue, NAICS and SIC codes and address, and why they're here: the topics they researched or the pages they visited. The same fields in the dashboard, the CSV, the API and the webhook.
Every field, by group 70 in all
Who they are33
- First Name
- Last Name
- Job Title
- Seniority
- Standard Title
- Department
- Job Function
- Sub-departments
- Headline
- Title History
- Employer History
- Education
- LinkedIn Connections
- Company
- Website
- Industry
- NAICS
- SIC
- Employees
- Employee Range
- Revenue
- Revenue Range
- Company Address
- City
- State
- Company ZIP
- Company Country
- Company Description
- Photo
- LinkedIn Headline
- Current Title (LinkedIn)
- Current Company (LinkedIn)
- Location (LinkedIn)
Home and household11
- Home City
- Home State
- Home ZIP
- Home Country
- Age Range
- Gender
- Household Income
- Net Worth
- Homeowner
- Married
- Children at Home
How to reach them12
- Business Email
- Email Status
- Personal Email
- Mobile
- Mobile on DNC
- Direct Phone
- Company Phone
- Company LinkedIn
- X (Twitter)
- GitHub
- All Mobiles
Why they're here9
- Intent Topics
- Intent Score
- Last Active
- Visited Page
- Visited At
- Lane
- Keywords Matched
- Intent Strength
- First Seen
The ID that lasts5
- Exported
- Seen Before
- Suppressed
- Lead ID
- Person ID
Aim it at the people you can serve
Lanes take household and location filters as well as topics, so you only pay for people you can serve. For this market, these matter most:
- A radius around your showroom or office, sized to how far your crews will drive for a job.
- Homeowner yes: renters can't sign for a new kitchen or an addition.
- Household income and net worth, to separate a bath refresh from a full gut or an addition.
- Home state, city, ZIP codes, or a radius around a ZIP code.
- Homeowner, household income, net worth, age range, married and children at home.
- Require a mobile, or only mobiles that aren't on do-not-call lists.
Pay per lead, only when you export
100% usage-based: pay per lead, no subscription. From 10¢ a person, falling to 5¢ as your month grows, with no seats or contract: add funds to a prepaid balance and spend them on any lane.
Intent leads
Charged once a month per person, however many of your lanes find them.
| People this month | Each |
|---|---|
| First 2,500 | 10¢ |
| 2,501 – 7,500 | 8¢ |
| 7,501 – 20,000 | 6.7¢ |
| Above 20,000 | 5¢ |
10,000 in a month cost $817.50; 50,000 in a month cost $2,987.50. Only the people inside each band get its price. More than 100,000 a month? Talk to us.
Free before you buy
Size the market and check who's in it at no cost.
- Daily counts for every lane and every topic.
- Samples of the people in a lane, before you export.
- Quotes on every export, shown before you pay.
- Exclusion lists, so you never pay for people you already have.
- API, webhooks and CSV on every account.
Set it up in 3 steps
- 01
Add the topics
Create a free account and start a lane with topics such as “Kitchen Remodeling”, “Bathroom Remodeling” and “Home Remodeling”. Or describe what you sell and pick from the topics we suggest.
- 02
Narrow it to your market
Draw your crews' radius, keep homeowners, and add income or net worth bands to the lanes for your biggest projects.
- 03
Export, or have them sent
Check the count free every day. Export a CSV when it looks right, pull leads through the API, or have each new person sent to your CRM by webhook.
How to work contractor leads
- 01
Give each project type its own lane
Put Kitchen Remodeling and Bathroom Remodeling in one lane, Room Additions, Basement Finishing and Home Remodeling in a second, and windows, doors and siding in a third. Each lane gets a first message about the room, or the outside of the house, that its people are reading about.
- 02
Send a price range from your own jobs
Remodel readers are trying to set a budget. Send the range for their kind of project from jobs you finished nearby, and name what pushes it up: moving plumbing, taking out a wall, custom cabinets.
- 03
Invite them into a finished project
Ask a recent client if you can show their new kitchen or addition for an hour on a Saturday. Seeing the finish work and meeting the crew answers the trust question that no email can.
- 04
Hand addition readers a permit timeline
Additions and basements raise questions about permits, inspections and how long the family lives with dust. A one-page schedule from design to final inspection shows you've done it before and sorts the ready from the dreaming.
- 05
Put your license number in every message
Show your license or registration number, insurance and warranty in the email footer and on the landing page. Homeowners checking out contractors look for it first, and some states require the number on every ad.
- 06
Keep the list in your ad audiences all season
Upload the emails and mobiles inside your radius and run finished projects, reviews and your financing offer to them. A kitchen or an addition can take a season to decide, and you want to be the name they know when they're ready to bid it out.
Cadence
Export every Monday. Email the price-range offer on day 1, the finished-project invitation on day 8 and the timeline sheet on day 20, then a monthly project spotlight for six months. Let the ad audience run the whole time, since big remodels are slow to start.
SubjectWhat kitchens in {ZIP} have cost us to build
Hi {first name}, If you're planning a kitchen, the hard part is knowing what it will really cost. Here are the price ranges from the last {number} kitchens we finished near {town}, from new cabinets and counters to a full layout change, and what moved each price. If one looks close to what you have in mind, I'm happy to come by and measure. The visit is free. {name}, {company}, license {number}
Interest signals, not opt-in leads
These people researched the topics above. They didn't fill in a form or agree to be contacted, so these aren't opt-in or consented leads. Every mobile carries its own do-not-call flag. Follow the TCPA, state telemarketing laws, the national and state do-not-call rules and your industry's own marketing rules before you call or text. They work best for email, ad audiences and other compliant outreach.
Contractor leads questions
How counts, targeting and prices work for contractor leads. The lanes guide covers keywords, filters and strength in detail.
How much do contractor leads cost?
100% usage-based: pay per lead, no subscription. Intent Leads charges 10¢ per lead for the first 2,500 in a month, then 8¢ up to 7,500, 6.7¢ up to 20,000 and 5¢ after that, from a prepaid balance. Counts and samples are free, and each person is charged once a month however many of your lanes find them. Other ways to buy them, as of November 2026. Remodeling platform profile and ads: Houzz Pro software from $199 a month, with an advertising package from $499 a month on top; leads aren't priced one by one. Referral fee when you're hired: Free to join; each project shows a flat connection fee or a percentage of your final contract price before you accept, and BuildZoom doesn't publish the rates. Exclusive leads and booked appointments: $50–$200 per exclusive lead or $200–$400 per booked appointment at Minyona, plus a one-time $2,000 setup.
Are these contractor leads exclusive?
No, and they aren't a shared quote request either. Nobody filled in a project form, so there's no request going to several remodelers at the same moment. They're homeowners reading about a remodel, and you reach them with your own offer before they've drawn up a shortlist.
How fresh are the contractor leads?
The counts on this page are for November 13, 2026, the latest data day. Everyone in a lane read about remodeling within the last 14 days, and each data day brings new people. Remodels take months to plan, so a weekly export reaches people well before they ask for bids.
Can I keep contractor leads to my service area?
Yes. Set a radius around a ZIP code, list the ZIP codes your crews cover, or pick cities and states. Each lead has home city, state and ZIP, and the count for your area is free, so you can check a new suburb before you advertise there.
Do contractor leads include phone numbers?
On November 13, 2026, 1,260,351 of the 1,633,764 people researching home remodeling, additions and hiring a contractor (77%) had at least one mobile number. Yes: every mobile we have, each with its own do-not-call flag, and a personal email. There's no street address, so plan on email, ad audiences, and calls or texts where the rules allow, not mail or door knocks.
Can I call, text or knock on doors with these leads?
Calls and texts only within the law, and door knocking isn't possible from this list because it has no street addresses. These are interest signals, not opt-in leads: nobody asked a contractor to get in touch, so check each mobile's do-not-call flag and follow the TCPA and your state's telemarketing rules. If you then sell in the home, the FTC's Cooling-Off Rule gives the buyer until midnight of the third business day to cancel a sale of $25 or more, even when they invited you in, and you must give them two cancellation forms. States add their own rules: California requires anyone selling home improvement contracts for a licensed contractor to be a registered home improvement salesperson, and New Jersey requires your registration number on all advertisements.
Can I tell a bathroom refresh from a big addition?
Partly. The topics show the kind of project, such as Room Additions or Bathroom Remodeling, and household income, net worth and homeowner status show who could pay for a large one. Nobody states a budget, so ask about scope and timing in your first reply, and set income or net worth bands on the lanes for your biggest jobs.
Is this better than leads from Angi, Houzz or BuildZoom?
It's earlier and cheaper per person, not a replacement. Platform leads are homeowners who asked for pros today, and you pay through a subscription, a price per lead or a share of the contract. These are homeowners still reading, at cents a lead with no fee when you win the job, so they suit the projects you want to start next season.