Personal injury leads: people researching accident claims
After an accident, people read about claims, fault and what a lawyer costs before they call one. These are the people researching personal injury right now.
What are personal injury leads?
Personal injury leads are people who may have an injury claim, bought by PI law firms and the agencies that market for them. Intent-based personal injury leads are people in the US whose recent reading is about car, truck and motorcycle accidents, slip and fall claims or finding an injury lawyer, identified from that research and delivered with contact details and home location. They aren't signed cases or intake calls: nobody has asked a firm for help yet, so firms use them for advertising and compliant written outreach rather than phone calls, which most state bar rules forbid for prospective clients.
People researching accidents and injury claims
Injury cases are decided in the first days after an accident. The injured person, or someone in their family, reads about what to do after a crash, how fault works and whether they need a lawyer. Firms that are visible then sign the case; firms that wait end up buying it later from a lead vendor.
We count people researching accident and injury topics every day with their home location. Firms can keep to the states they practice in and to the case types they take. Attorney advertising rules limit how you can contact prospective clients, so these suit ad audiences and compliant written outreach, not calls.
| Topic | Category | People researching (US) |
|---|---|---|
| Motorcycle Accident Lawyer | Accident & Personal Injury Law | 1,347,859 |
| Car Accident Injury Lawyers | Accident & Personal Injury Law | 936,465 |
| Truck Accident Attorney | Accident & Personal Injury Law | 828,205 |
| Auto Accident Claims | Accident & Personal Injury Law | 326,211 |
| Personal Injury Legal Representation | Accident & Personal Injury Law | 120,423 |
| Slip and Fall Injury Claims | Accident & Personal Injury Law | 92,683 |
As of November 14, 2026. People in the US researching each topic on that day, counted exactly; the page checks for a new day every hour. People often research several topics, so the rows overlap: the total above counts each person once. A lane keeps a rolling 14-day window, so it also holds people from earlier days.
Ways to buy personal injury leads
The common ways to buy personal injury leads, side by side. Third-party prices come from each seller's own pages or a named industry source, checked November 2026 and linked below; where nobody publishes a figure, the row says how the price is set.
| Way to buy | Price | Exclusivity | Contact data included | Timing | Contract or subscription |
|---|---|---|---|---|---|
| Intent leadsPeople researching your topics, which you export yourself | 10¢ falling to 5¢ per lead; counts and samples free | Not exclusive, but no form fill is split among buyers | Name, personal email, mobiles with do-not-call flags, home city and ZIP, homeowner, income | Researched in the last 14 days; new people every data day | None: prepaid balance, top-ups from $250 |
| Pay-per-call intakeAd networks route an accident victim's inbound call to one firm's intake line | Per qualified call, priced by case type and state; networks rarely publish rates | Usually exclusive: each call goes to one firm | A live call; your intake team gathers the facts | Live, when the injured person picks up the phone | Monthly budgets or call minimums set with the network |
| Signed-case and retainer vendorsVendors that deliver a client who has already signed a retainer | Per signed case, the costliest model; bar rules limit paying for a recommendation, so firms check their state's ethics opinions first | Exclusive: one firm, one signed client | The client, the signed retainer and the case intake notes | After the client has chosen to sign | Per case, often with a monthly minimum |
| Web form claim leadsClaim-check forms on injury websites, sold per lead | $35–$95 shared and $120–$350 exclusive per lead at InjuryLeads.io; $360–$475 per car accident lead at Injury Lead Gen, by state12 | Shared or exclusive, at different prices | Name, phone, email and the accident details from the form | Real time; firms race to reach the person first | Prepaid budgets agreed with the vendor |
- InjuryLeads.io, Pricing, as of November 2026.
- Injury Lead Gen, Personal injury lead pricing, as of November 2026.
Who uses personal injury leads
Personal injury law firms
Ad audiences and compliant written outreach in the states you practice in.
Legal marketing agencies
Audiences for the injury firms you run campaigns for, by state and case type.
Collision repair and rental firms
People researching car accident claims often need their car fixed and a rental too.
Every field we have, at one price per person
Name, job title, company and website, business email with its validation status, personal email, every mobile we have with its own do-not-call flag, direct and company phones, LinkedIn, department, title and employer history, schools, home city, age, gender, household income, net worth, homeowner, married and children at home, the company's size, revenue, NAICS and SIC codes and address, and why they're here: the topics they researched or the pages they visited. The same fields in the dashboard, the CSV, the API and the webhook.
Every field, by group 70 in all
Who they are33
- First Name
- Last Name
- Job Title
- Seniority
- Standard Title
- Department
- Job Function
- Sub-departments
- Headline
- Title History
- Employer History
- Education
- LinkedIn Connections
- Company
- Website
- Industry
- NAICS
- SIC
- Employees
- Employee Range
- Revenue
- Revenue Range
- Company Address
- City
- State
- Company ZIP
- Company Country
- Company Description
- Photo
- LinkedIn Headline
- Current Title (LinkedIn)
- Current Company (LinkedIn)
- Location (LinkedIn)
Home and household11
- Home City
- Home State
- Home ZIP
- Home Country
- Age Range
- Gender
- Household Income
- Net Worth
- Homeowner
- Married
- Children at Home
How to reach them12
- Business Email
- Email Status
- Personal Email
- Mobile
- Mobile on DNC
- Direct Phone
- Company Phone
- Company LinkedIn
- X (Twitter)
- GitHub
- All Mobiles
Why they're here9
- Intent Topics
- Intent Score
- Last Active
- Visited Page
- Visited At
- Lane
- Keywords Matched
- Intent Strength
- First Seen
The ID that lasts5
- Exported
- Seen Before
- Suppressed
- Lead ID
- Person ID
Aim it at the people you can serve
Lanes take household and location filters as well as topics, so you only pay for people you can serve. For this market, these matter most:
- Home state, ZIP code or radius, for where you practice.
- One lane per case type: auto, truck, motorcycle, premises.
- Daily exports, because timing matters after an accident.
- Home state, city, ZIP codes, or a radius around a ZIP code.
- Homeowner, household income, net worth, age range, married and children at home.
- Require a mobile, or only mobiles that aren't on do-not-call lists.
Pay per lead, only when you export
100% usage-based: pay per lead, no subscription. From 10¢ a person, falling to 5¢ as your month grows, with no seats or contract: add funds to a prepaid balance and spend them on any lane.
Intent leads
Charged once a month per person, however many of your lanes find them.
| People this month | Each |
|---|---|
| First 2,500 | 10¢ |
| 2,501 – 7,500 | 8¢ |
| 7,501 – 20,000 | 6.7¢ |
| Above 20,000 | 5¢ |
10,000 in a month cost $817.50; 50,000 in a month cost $2,987.50. Only the people inside each band get its price. More than 100,000 a month? Talk to us.
Free before you buy
Size the market and check who's in it at no cost.
- Daily counts for every lane and every topic.
- Samples of the people in a lane, before you export.
- Quotes on every export, shown before you pay.
- Exclusion lists, so you never pay for people you already have.
- API, webhooks and CSV on every account.
Set it up in 3 steps
- 01
Add the topics
Create a free account and start a lane with topics such as “Personal Injury Legal Representation”, “Car Accident Injury Lawyers” and “Auto Accident Claims”. Or describe what you sell and pick from the topics we suggest.
- 02
Narrow it to your market
Keep the states you practice in, and give each case type its own lane.
- 03
Export, or have them sent
Check the count free every day. Export a CSV when it looks right, pull leads through the API, or have each new person sent to your CRM by webhook.
How to work personal injury leads
- 01
Read your bar's rules first
Most states ban live phone and in-person solicitation of prospective clients, and some restrict written contact soon after an accident. Florida, for example, bars written solicitation about a personal injury within 30 days of the accident. Decide what you'll send, and when, before you export anyone.
- 02
Turn the list into an ad audience
Upload the emails and mobiles to Meta and Google as a custom audience in the states you practice in. Show helpful content, such as what to do in the week after a crash, rather than a hard 'call now' ad.
- 03
Give each case type its own campaign
Truck accidents involve commercial carriers and federal safety rules; motorcycle riders worry about bias against them; premises cases turn on what the owner knew. Each deserves its own ad, landing page and lane.
- 04
Answer the first questions on the landing page
Explain how contingency fees work, what the case will cost if it's lost, and what to say to the other driver's insurer. Check whether your state requires a 'no fee unless we win' line to say who pays case costs.
- 05
Make intake instant when they reach out
Once a person responds to your ad and calls or texts you, speed decides the case. Staff intake around the clock, or use an answering service trained on your screening questions.
Cadence
Export daily, because the window after an accident is short. Refresh the ad audience every day or two, and let people age out after about two weeks, which the lane's 14-day window does on its own.
Hurt in a crash in {state}? Read this before you talk to the other driver's insurer. Five things to do in the first week after an accident, from the injury lawyers at {firm}. A free guide, no phone call needed. {firm} · Attorney advertising
Interest signals, not opt-in leads
These people researched the topics above. They didn't fill in a form or agree to be contacted, so these aren't opt-in or consented leads. Every mobile carries its own do-not-call flag. Follow the TCPA, state telemarketing laws, the national and state do-not-call rules and your industry's own marketing rules before you call or text. They work best for email, ad audiences and other compliant outreach.
Personal injury leads questions
How counts, targeting and prices work for personal injury leads. The lanes guide covers keywords, filters and strength in detail.
How much do personal injury leads cost?
100% usage-based: pay per lead, no subscription. Intent Leads charges 10¢ per lead for the first 2,500 in a month, then 8¢ up to 7,500, 6.7¢ up to 20,000 and 5¢ after that, from a prepaid balance. Counts and samples are free, and each person is charged once a month however many of your lanes find them. Other ways to buy them, as of November 2026. Pay-per-call intake: Per qualified call, priced by case type and state; networks rarely publish rates. Signed-case and retainer vendors: Per signed case, the costliest model; bar rules limit paying for a recommendation, so firms check their state's ethics opinions first. Web form claim leads: $35–$95 shared and $120–$350 exclusive per lead at InjuryLeads.io; $360–$475 per car accident lead at Injury Lead Gen, by state.
Are these signed personal injury cases?
No. They're people researching accident and injury topics, not clients and not intake calls. You still have to earn the case through advertising and written outreach your state's attorney advertising rules allow.
Can a law firm call or text these people?
Usually not. Most states' professional conduct rules ban live phone and in-person solicitation of prospective clients, and some limit written contact for a period after an accident. Use these for ad audiences and compliant written outreach, and check your state bar's rules first.
Are personal injury leads exclusive?
They aren't sold as exclusive cases or calls. Nobody filled in a claim form that went to several firms; these are people found from their reading, and another firm advertising to the same area can reach them too.
How fresh are personal injury leads?
The counts on this page are for November 14, 2026, the latest data day. Each person researched accident or injury topics in the last 14 days, and new ones arrive every data day. Because injured people often choose a lawyer within days, a daily export and a daily audience refresh matter more here than in most markets.
Can I target only the states where we practice?
Yes. Filter by the state people live in, list ZIP codes, or set a radius around each office. Pair that with a lane per case type and the free count shows how many people in a state are researching truck or motorcycle accidents.
Do personal injury leads include phone numbers?
On November 14, 2026, 2,261,950 of the 2,932,179 people researching accident claims and injury lawyers (77%) had at least one mobile number. Yes, every mobile we have, each with its own do-not-call flag. For a law firm their main use is matching people to ad audiences, since most bar rules rule out calling prospective clients.
Do you include medical information?
No. We don't offer consumer topics about health conditions, injury treatment or medicines. These are legal and accident topics only, and the leads carry no medical records.