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Cookie Consent

Last updated 11 November 2026

How to set up your cookie consent banner for website visitor ID.

We require customers to update their privacy policy with our recommended language, or with whatever their counsel advises based on it.

Why this matters

The way to remove the most legal risk from using our snippet, and any other cookie or pixel tracking technology, is a cookie banner with our language that stops the snippet loading until the visitor accepts.

  • If your website is operated from the UK or EU, a consent banner is required. Under the UK and EU cookie rules (PECR and the ePrivacy Directive), our snippet must not load for any visitor until they accept, even though we only identify US visitors. Use your banner's "Marketing" or "Advertising" category.
  • For US websites, a banner is strongly recommended. California is the only state whose privacy law treats business contacts as full data subjects. Its wiretap law (CIPA) has also been used against website tracking scripts.

Required privacy policy language

Add this to your website's privacy policy, or language your counsel approves that covers the same points:

"When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or online profiles. We (or service providers on our behalf) may then send communications and marketing to these emails or profiles. You may opt out of receiving this marketing by visiting https://intentleads.si/your-privacy-choices."

Any consent management platform works. Here is how to do it with CookieYes.

Step 1: create a CookieYes account. Go to www.cookieyes.com.

Step 2: add a cookie banner to your website. Follow CookieYes's instructions: https://www.cookieyes.com/documentation/add-cookie-banner-to-website/

Step 3: change the "Cookie Notice" to our recommended language.

"When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or online profiles. We (or service providers on our behalf) may then send communications and marketing to these emails or profiles. You may opt out of receiving this marketing by clicking here."

  • Publish the changes.

Step 4: make the banner block the snippet. Put the Intent Leads snippet in your banner's "Marketing" (or "Advertising") category, so it won't load until the visitor accepts. If you add the snippet with Google Tag Manager, set it to fire only with marketing consent. Then go to your website, check the banner shows, and check that the snippet doesn't load before you accept.

If you use a different consent tool and need help blocking the snippet, write to support@intentleads.si.

Tips: getting more identifications with a banner enabled

Expect some visitors to decline the banner.

  • US websites: if you want a higher identification rate, you can show the banner only to visitors from California (and from the UK, EU and Switzerland), and load the snippet without it elsewhere in the US. In CookieYes, select "Geo-target" on the dashboard (a paid plan), then choose California, plus the UK and EU, in the geo-targeting menu, and publish.
  • UK and EU websites: show the banner to every visitor. The cookie rules apply to the website, wherever the visitor is.

Never on these pages

Don't run the snippet on pages or sites whose subject would reveal someone's health or medical condition, sexual orientation, religion, political opinion, union membership, racial or ethnic origin, immigration status, criminal record or financial hardship; on pages aimed at children; or on logged-in pages showing a person's own account, health or financial information.